Work Area: Brand management

Latest content

3M fights covid-19 opportunists with global anti-counterfeiting programme: a year in trademarks

Vice president and chief trademark counsel Colette Durst reflects on 3M’s anti-counterfeiting successes and what an uncertain economy has in store for in-house teams.

28 December 2021

The LEGO Group’s risky approach pays off: a year in trademarks

Senior corporate counsel Arturo Ishbak Gonzalez reveals how taking a gamble on non-traditional marks paid off for the LEGO Group in 2021.

22 December 2021

WTR Brand Elite analysis: November 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

20 December 2021

Analysis shows which Nice Classes have the highest, and lowest, rates of abandonment and cancellation

Market factors as well as the nature of an industry have an impact on the likelihood of a trademark cancellation, but most brands inevitably have a shelf life.

17 December 2021

“We are a company with a heart”: how agro-solutions giant UPL balances innovation with sustainability

UPL’s first lead global trademark counsel reveals how one of the world’s biggest agricultural solutions companies protects its reputation for innovation in sustainability.

15 December 2021

Inditex unsuccessful in ZARA appeal to the General Court

Spanish retail giant Inditex has been unsuccessful on appeal in its attempt to register the mark ZARA for a variety of food products, and retail, wholesale and restaurant services.

14 December 2021

Are VITAYUMMY and YUMMI GUMMI confusingly similar?

This dispute between rival companies in the gummy vitamins sector shows the additional flexibility provided by an assessment under the Danish Marketing Practices Act.

13 December 2021

And Just Like That and Peloton: from legal questions to genius marketing move

The first episode of the much anticipated revival of Sex and the City unwittingly caused a significant drop in Peloton’s stock price, spurred a legal debate, and led to a 'genius' marketing response.

13 December 2021

2022: the year of green IP – and so much more than patents

This week the US president committed to making the government carbon-neutral by 2050. As similar targets are set around the world, the next 12 months will see an escalation in green IP – with branding a key component, argues this week’s opinion column.

11 December 2021

Unilever’s M&A activity spells a lot of work for the trademark team

The sale of ekaterra will see the consumer giant transfer out 32 brands and approximately 6,000 trademarks.

10 December 2021

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