Work Area: Brand management

Latest content

Making lemonade out of lemons: what have we learnt from TACO TUESDAY?

Taco John’s’ decision to abandon its TACO TUESDAY registration is a business-savvy response to a death by genericide.

20 July 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Trader Joe's sues employee union; Casio registers 3D mark; UKIPO head praises CPTPP treaty – news digest

In our latest round-up, we look at the USPTO formalising its programme for minor issues of misconduct, VerifyMe's strategic reorganisation, and much more.

18 July 2023

Important announcement: trademark reservation now possible

The Ministry of Justice and Constitutional Affairs has recently restarted the process to allow trademark owners to ‘reserve’ their marks.

18 July 2023

New registry and court practices regarding “change of circumstances” in trademark proceedings: a positive development for brand owners?

While the changes should be welcomed, brand owners must still take into account certain key issues when deciding on their filing strategies.

17 July 2023

Why the PandaBuy shopping agent should be on anti-counterfeiting radars

With an aggressive social media strategy and hundreds of thousands of app downloads, PandaBuy is a service that rights holders should have on their radar.

14 July 2023

Fashion and luxury: the firms behind the most valuable brands

We unveil the law firms responsible for protecting fashion and luxury’s biggest names – and where there are opportunities for future partnerships.

13 July 2023

Revealed: the biggest portfolios in Asia-Pacific

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

BYD or Tesla – who has a more robust filing strategy?

Data analysis reveals stark differences – and some similarities – in trademark filing activity at the world’s biggest electric vehicle makers.

11 July 2023

Legal Updates you may have missed: success stories for non-traditional marks

Each quarter WTR runs a series of pieces highlighting recent Legal Updates that you may have missed. To kick off the latest series, we look at cases where rights holders have successfully registered, defended or enforced their non-traditional trademarks.

10 July 2023

Unlock unlimited access to all WTR content