Work Area: Brand management

Latest content

A global outlook and resolve to do good: Mastercard’s winning formula

After being named WTR Financial and Professional Services Team of the Year, Mastercard's senior managing counsel of IP, Francesca Silverman, reveals the ingredients for effective protection of the payment giant's brands.

25 July 2022

CNIPA releases draft measures on collective and certification marks for public comment

The draft measures seem to impose heavy requirements on registrants, collective members and users of collective and certification trademarks.

25 July 2022

In rocky economic times, brands need to put reputation above all else

As positive consumer sentiment towards brands erodes, it is more important than ever that companies consider the reputational impact of the decisions they make.

23 July 2022

Quidditch rebrands to quadball; Mattel and Elon Musk reunite; Uber brand rating takes a hit – news digest

In our latest round-up, we look at the EUIPO introducing a new trademark filing form, the GetHenry rebrand highlighting the risks of a generic name, and much more.

22 July 2022

Growth in IP awareness in Nigeria: comedian takes on Friesland Foods and UACN Foods

Recent cases involving Nigerian comedian Chukwuemeka Ejekwu, popularly known as Oga Sabinus, highlight the growing awareness of the importance of IP rights protection in the country.

22 July 2022

How HDMI LA approaches brand protection, and boosts revenues through its efforts

In an exclusive interview with WTR, leaders from HDMI LA's licensing and trademark teams explain the secrets behind their success.

21 July 2022

Industry leaders divided on ability of current laws to protect brands in metaverse

Exclusive data finds trademark experts are split down the middle on whether the existing IP system is positioned to protect IP rights in the metaverse.

20 July 2022

“A new company with an iconic brand”: the rebirth of Polaroid

Polaroid is conducting the ultimate brand clean-up operation. We sit down with the company’s global IP counsel to find out more.

19 July 2022

Colombia joins Practice CP3 regarding distinctiveness of word-and-device trademarks

A practice paper recently published by the National Trademark Office details the criteria for the examination of figurative marks containing descriptive/non-distinctive words.

19 July 2022

WTR Brand Elite analysis: June 2022

Featured in Stock market performance

A rocky month in the stock markets saw the WTR Brand Elite drop eight points through June. The index is now at its lowest value since November 2020.

18 July 2022

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