Work Area: Brand management

Latest content

How Marriott International’s trademark team helped the company navigate choppy waters

A year after an unprecedently difficult period for the global hotels sector, the Marriott International team took home the Travel and Leisure Team of the Year at the WTR Industry Awards.

29 July 2022

“Anticipation is key”: brand protection insight from award-winning Novartis team

Novartis’ global head of legal brand protection, David Lossignol, explains how the 2022 WTR Healthcare and Life Sciences Team of the Year prepares for every scenario.

28 July 2022

Phillips 66 trademark team escalates business collaboration as company evolves

Craig Stone, senior counsel, legal, at Phillips 66 expands on the team’s approach to brand protection.

28 July 2022

“We are often betting on the future”: ResMed’s approach to IP protection and business collaboration

ResMed’s Michael Pinczuk and Keira Moore tell WTR how the patent and trademark teams collaborate for success.

27 July 2022

Patience, creativity and determination: how The LEGO Group’s APAC IP team succeeds

Insight from the 2022 WTR Asia-Pacific Team of the Year

27 July 2022

Building an auto brand: why Rivian was named Vehicles and Transport Team of the Year

A forward-thinking, international outlook saw the “engaged and highly motivated” team receive a raft of WTR Industry Award nominations from around the world.

27 July 2022

How zero-tolerance on infringement provides ROI: the Verizon approach to brand management

WTR sits down with this year's Internet and Telecommunications Team of the Year, Verizon, to learn how a zero-tolerance approach to infringement provides return on investment.

26 July 2022

Managing household brands: the secrets to Industrias AIEn’s success

Mexico’s Industrias AIEn reveals what it takes to become the 2022 WTR Latin America Team of the Year.

26 July 2022

Blow for Apple, L’Oréal, FIFA and Puma: seven EMEA Legal Updates you may have missed

Each quarter we are running a series of pieces highlighting recent Legal Updates that you may have missed. To kick off our latest series, we turn our attention to developments in the EMEA region.

26 July 2022

“Do not be afraid to take risks”: interview with In-House Leader of the Year Debra Hughes

We sit down with Debra Hughes, assistant general counsel at the Blue Cross Blue Shield Association and this year's WTR In-House Leader of the Year, to discuss her approach to trademark management, leadership and the importance of investing in your career.

25 July 2022

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