Work Area: Brand management

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Recent IP Office decisions shed light on distinctiveness of 3D marks

The Ecuadorian IP Office has recently applied the guidelines on 3D marks established by the Court of Justice of the Andean Community in May last year.

07 August 2023

“Thinking outside the box”: Christian Louboutin’s creative approach leads to year of major wins

Xavier Ragot, group general counsel and global data protection officer at Christian Louboutin, reveals how the company’s IP function turns global challenges into landmark successes.

04 August 2023

Brewing the perfect cup of IP at Starbucks

Why Starbucks' successes saw the trademark department crowned Retail Team of the Year at the 2023 WTR Industry Awards.

02 August 2023

Protecting the spirit of Scotland: reflecting on a busy year for the Scotch Whisky Association

The Scotch Whisky Association’s Lindesay Low speaks to WTR about the challenges of avoiding genericism in multiple markets around the world.

01 August 2023

“Count on me!”: the philosophy powering the Wyndham Hotels & Resorts trademark team to award-winning success

How the “small but mighty” Wyndham team manages an evolving roster of international brands.

31 July 2023

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

Delhi High Court decision opens door for broader comparative advertising methods

In Reckitt Benckiser v Wipro, the Delhi High Court held that Wipro’s Santoor advertisement did not disparage Reckitt’s Dettol product, despite the former’s counsel admitting that it intentionally referenced Dettol in its commercial. The judgment reaffirms the broad limits of comparative advertisements in India.

27 July 2023

Proposed trademark online filing platform: why the stakes are high

While a new platform has recently been proposed, a failure to properly address the failings of the current platform would represent a disaster for trademark prosecution in Nigeria.

26 July 2023

From Twitter to X: Elon Musk faces major trademark challenges following sudden rebrand

Twitter has officially rebranded as X, with Elon Musk making the unprecedented decision to abandon a multi-billion-dollar brand –  so where does the company go from here?

25 July 2023

Are you missing out on millions of dollars in brand value?

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

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