Work Area: Brand management

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Myanmar changing to ‘first to file’ for trademarks - what you need to know and do

Any businesses with existing trademark protection in Myanmar should take steps to ensure that a new application is filed within the priority period to maintain their rights.

19 May 2022

McDonald’s cites brand values as motive for Russia exit, but seeks to retain rights

McDonald’s has revealed that it is to sell its Russian business, having previously paused operations in the country following the Russian invasion of Ukraine.

17 May 2022

AMSTERDAM POPPERS: when a city’s notoriety renders a trademark descriptive

The decision serves as a reminder of the criteria for the assessment of descriptive character, especially when a sign contains a geographical designation.

16 May 2022

Collapse in brand loyalty calls for refocus on values

The cost-of-living crisis means that an increasing number of UK consumers are prioritising saving money above shopping with their favourite brands. Clear brand values are the only way to survive the upheaval.

14 May 2022

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

13 May 2022

Good news for trademark owners as IGE changes its practice concerning trademarks containing geographical indications

The new practice will result in a simplified procedure for many trademark owners.

13 May 2022

Amendments that will benefit trademark and design applicants enter into force

These amendments are expected to benefit applicants by providing more opportunities to remedy errors and relaxing time limits for certain procedures.

11 May 2022

CNIPA notice on malicious trademark registrations: key takeaways

The most significant aspect of the notice is the abolition of awards and subsidies for the registration of trademarks, which have long been suspected of contributing to the high levels of malicious trademark registrations in China.

09 May 2022

Inside HDMI Licensing Administrator’s unique IP pool strategy

As HDMI Licensing Administrator celebrates its 20th anniversary this year, its IP leaders are reflecting on the unique aspects of the IP pool as they make plans to grow beyond that number – with trademark strategy central to their success.

04 May 2022

Brand owners support Ukraine; exhibitors voice meeting success; looking ahead to Singapore – INTA 2022 final day report

The WTR editorial team have the latest updates from the final day of the INTA Annual Meeting and bring you the latest stories and insights.

04 May 2022

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