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Work Area: Brand management

What brands need from their partners in the courtroom
What brands need from their partners in the courtroom

In-house experts offer their perspectives on what makes for a perfect partnership with litigation firms.

FIFA releases 2026 IP guidelines; Meta and Christian Louboutin file joint suit; Grok domain infringement rife – news digest
FIFA releases 2026 IP guidelines; Meta and Christian Louboutin file joint suit; Grok domain infringement rife – news digest

In our latest round-up, we look at a long-running AIG dispute concluding with a settlement, US Customs seizing copycat of a rare collectors’ watch, and much more.

How start-ups should protect themselves and wield IP to drive growth: tips from a robotics unicorn
How start-ups should protect themselves and wield IP to drive growth: tips from a robotics unicorn

Exotec's Olivier Billard gives insight into how embedding intellectual property into the core of the company’s business model led to the creation of France’s first industrial unicorn.

Latest content

A new dawn in Argentina: how president-elect Javier Milei’s “chainsaw plan” could impact trademarks

After promises of drastic changes and spending cuts, WTR speaks with local experts on how Argentina's “political earthquake” could impact brands in the months and years ahead.

23 November 2023

Virgin wins brand reputation dispute in Commercial Court

The decision highlights the importance of ensuring that key terms, especially those allowing unilateral termination, are defined in trademark licence agreements.

23 November 2023

How to protect your brand from opportunists this holiday season

Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.

21 November 2023

How to protect an assignee from an assignor’s bad faith: lessons from recent cases

Since 2021, over 4,000 trademark right assignments have failed to receive approval from the CNIPA on the grounds that the trademark rights had been acquired in bad faith.

21 November 2023

Starbucks’ NFT enforcement; IP office extinction warning; Barbie’s DEI mission: takeaways from 2023 INTA Leadership Meeting

Last week, over 1,600 brand professionals from 83 jurisdictions convened in Houston for what was the biggest Leadership Meeting in INTA history. WTR presents highlights direct from the Lone Star State.

20 November 2023

Microsoft leads tech brands bounceback, but other sectors suffer: WTR Brand Elite analysis

The WTR Brand Elite fell two points in October, hitting its lowest value this year. Yet technology companies – led by Microsoft – bucked the negative trend.

17 November 2023

Revealed: media industry’s leading law firm representatives

WTR data analysis uncovers the law firms responsible for protecting the world’s most valuable media brands.

16 November 2023

Seven brand protection tactics from China strategy summit

Hidden links, the infringer mindset and The Art of War are among the talking points at WTR’s annual Brand Strategy China event.

16 November 2023

Brand protection at the Portugal border: insights and strategies from the front line

In the next instalment from our series on brand protection at borders and ports of entry across the world, we head to Portugal.

13 November 2023

Costs, trade secrets, anti-counterfeiting and AI: insights from Latin America IP Summit

IP experts offer nine strategic takeaways for protecting and monetising intangible assets, at WTR and IAM's inaugural Latin America IP Summit.

10 November 2023

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