Vehicles & Transport

Trademark fame: academics find objective measure that could transform IP practice

A groundbreaking new study has created an empirical measure of trademark fame that academics claim could be rolled out in common IP practice.

Trademark fame: academics find objective measure that could transform IP practice
Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands
2 Apr 2020

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year.

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled
1 Apr 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon.


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1 Apr 2020

Brand Finance Global 500 – the 2019 winners and what might happen next

In anticipation of the 2020 Brand Finance Global 500 analysis, due to published in the upcoming issue of WTR, CEO David Haigh reflects on the successes of Amazon and other retail brands last year – and how quickly things have changed since. Read more

30 Mar 2020

Honda ruling offers key takeaways for OEM and trademark use in China

The Supreme People’s Court decision in Honda provides some much needed clarity on the issue of trademark use in original equipment manufacturing and what constitutes a ‘relevant public’. Read more

28 Mar 2020

From the WTR archive: interviews with trademark industry leaders

To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more


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20 Mar 2020

Uber versus Uber; INTA goes virtual; spike in counterfeits – news digest

In our latest round-up, we look at Roger Federer buying the RF logo from Nike, how IP work could ‘slow dramatically’ due to Covid-19, new international registration fees for Zambia, and much more. Read more

9 Mar 2020

Budget planning, diversity, ROI, social media criticism – trademark management and enforcement takeaways from industry experts

Takeaways from the latest WTR events, including tips on budget management, proving return on investment on enforcement spend, responding to reputational crisis and facilitating diversity and inclusion in the trademark industry. Read more

20 Feb 2020

Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events

WTR will soon be hosting its latest events, Managing Trademark Assets USA and Brand Protection Online, in Chicago. The full speaking faculty can now be revealed. Read more

18 Feb 2020

Holden brand retired; EUIPO coronavirus extension; Japan GI cancellation – news digest

In our latest round-up, we look at Amazon car seat criticism leading to calls for legal reform, New Zealand being added to the TMview roster, US and China battling over the WIPO director general position, and much more. Read more


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25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more

14 Feb 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad. Read more


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31 Jan 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved. Read more

24 Jan 2020

Brand Tracker: the filing trends of the world’s most valuable brands

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Read more

17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more


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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

13 May 2019

Counterfeit automotive parts increasingly putting consumer safety at risk

The European Office of Intellectual Property (EUIPO) estimated that €2.2 billion is lost every year by the legitimate parts industry to counterfeit tyre sales and €180 million each year due to counterfeit battery sales. Yet this represents only one part of the problem, there are other automotive parts that are frequently counterfeited in huge volumes: Read more

1 Jul 2017

Vehicles & Transport Team of the Year: BMW

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