Vehicles & Transport

Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events 

WTR will soon be hosting its latest events, Managing Trademark Assets USA and Brand Protection Online, in Chicago. The full speaking faculty can now be revealed.

Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events 
18 Feb 2020

Holden brand retired; EUIPO coronavirus extension; Japan GI cancellation – news digest

In our latest round-up, we look at Amazon car seat criticism leading to calls for legal reform, New Zealand being added to the TMview roster, US and China battling over the WIPO director general position, and much more.

14 Feb 2020

China’s rapid expansion has made a lasting impact on the trademark landscape, with more to come  

Trademark output may be finally slowing down, but local brands are just getting started. Lawyers should therefore keep their eyes peeled as businesses shift their sights abroad.

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5 Feb 2020

Time is running out to contribute to major trademark industry survey

There is not long left to participate in WTR’s annual Global Trademark Benchmarking Survey. All participants in the short survey will be entered into a draw to win one of five free places at their choice of WTR event. Read more

3 Feb 2020

Thirteen counterfeit hotspots in India that brand owners must be aware of

In the latest instalment in our regular series on marketplaces around the world that are reportedly notorious for being counterfeit havens, we head to India. Read more

31 Jan 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved. Read more

29 Jan 2020

Improving diversity; managing the bullying narrative; wielding enforcement data – takeaways on trademark management

Senior in-house and law firm brand professionals convened in London this week for our latest Managing Trademark Assets Europe event. Here we present a selection of highlights from the day's sessions. Read more

News

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24 Jan 2020

Have your say on the state of the trademark industry

WTR is currently inviting trademark professionals to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and identifies how practice is evolving. Read more

22 Jan 2020

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead. Read more

22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity. Read more

16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event. Read more

Analysis

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24 Jan 2020

Brand Tracker: the filing trends of the world’s most valuable brands  

In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Read more

24 Jan 2020

US Postal Service, Amazon and Google named most trusted brands for reliability – but consumer priorities are changing

The US Postal Service, Amazon and Google have topped a ranking of the most trusted brands in the United States. But while reliability is key to securing consumer trust, ethical issues are becoming increasingly important.  Read more

23 Jan 2020

When it’s all in the family: reverse confusion not a basis for broad trademark remedies

In Fabick Inc v JFTCO Inc, a trademark dispute originating from a family feud, the US Court of Appeals for the Seventh Circuit has addressed the issue of reverse trademark confusion and the scope of available remedies. Read more

22 Jan 2020

No free ticket for toys at the border: BMW successfully defends itself against lawsuit by toy manufacturer

Well-known car manufacturer BMW has successfully defended itself against a lawsuit filed by a toy car manufacturer in Germany. The plaintiff sought an injunction and damages following an allegedly inadmissible seizure of goods at the border. Read more

Research

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17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

21 Sep 2019

New Zealand thrives where others have failed – and it is all down to brand

The small island country has boosted its tourism by turning itself into a brand; the jurisdiction is increasingly attractive for multinational brands and it makes its presence known on the world stage. Read more

22 Jul 2019

What Volkswagen’s portfolio tells us about disruption in the automotive industry

With the rise of autonomous driving technology, ride-hailing companies and micromobility transportation, traditional automotive manufacturers need to evolve fast. Positively, the strength and reputation of existing brands will prove key to fighting off digital start-ups. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

13 May 2019

Counterfeit automotive parts increasingly putting consumer safety at risk

The European Office of Intellectual Property (EUIPO) estimated that €2.2 billion is lost every year by the legitimate parts industry to counterfeit tyre sales and €180 million each year due to counterfeit battery sales. Yet this represents only one part of the problem, there are other automotive parts that are frequently counterfeited in huge volumes: Read more

1 Jul 2017

Vehicles & Transport Team of the Year: BMW

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