Vehicles & Transport

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season

As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion.

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season
Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest
12 Jan 2021

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more.

Courtroom prowess proves resilience of award-winning Jaguar Land Rover brand
30 Dec 2020

Courtroom prowess proves resilience of award-winning Jaguar Land Rover brand

Jaguar Land Rover’s recent prosecution successes send a clear message on how seriously the company considers its IP protection – earning the group tasked with such efforts the WTR Europe, Middle East and Africa Team of the Year Award.

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6 Jan 2021

Bentley Motors’ appeal fails to find traction

The Court of Appeal of England and Wales has confirmed that luxury car manufacturer Bentley Motors previously infringed three trademarks owned by family-run fashion company Bentley Clothing. Read more

29 Dec 2020

Team spirit – the fuel driving Daimler IP to success

Lita Silje Schmitz, head of global IP enforcement at Daimler IP, reveals how the group’s extremely collaborative set-up is its strongest weapon in the fight against fakes – earning it the 2020 WTR Industry Award for Vehicles and Transport Team of the Year. Read more

17 Dec 2020

WTR Brand Elite hits three-year high as share values rebound strongly

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

17 Dec 2020

Bentley Clothing prevails against Bentley Motors but laments enforcement costs for small businesses

Bentley Motors has lost its appeal against a ruling in a long-running dispute with Bentley Clothing. However, the clothing company's director has slammed the current legal system. Read more

News

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23 Nov 2020

Only a few weeks left to make nominations for the 2021 WTR Industry Awards and WTR 300 projects

There's not long left to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Read more

26 Oct 2020

Still time to nominate for the 2021 WTR Industry Awards and WTR 300 projects

There is still time to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300. Read more

16 Oct 2020

Fighting counterfeits during a pandemic, monetising brands and picking external counsel – takeaways from the second week of WTR Connect

The highlights from the second week of WTR Connect include insight into the record-breaking filing levels in key Asia-Pacific jurisdictions, how Microsoft’s tech philosophy spurs the trademark department and strategies to bring down enforcement costs. Read more

9 Oct 2020

Dispelling counterfeit myths, prioritising budgets, navigating political conflicts – WTR Connect week one takeaways

We present highlights and learnings from the first week of WTR Connect, including how to prioritise enforcement budgets, fight fakes on Weixin and navigate brands through turbulent political times. Read more

Analysis

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10 Dec 2020

Trademarks during the year of covid: exclusive insights from ESPN and Harley-Davidson

Continuing our new series, WTR presents exclusive insights from the principal counsel at ESPN, Allison Cantor, and the assistant general counsel of trademarks at Harley-Davidson, Adraea Brown. Read more

24 Nov 2020

Michael Gleissner: massive scope of trademark and domain portfolio revealed in exclusive data

A major new investigation from WTR has identified over 6,800 trademarks and 6,900 domain names that appear to be related to multi-millionaire and serial trademark filer Michael Gleissner. Read more

10 Nov 2020

The one-woman legal team behind the greenest racers on the grid: interview with Envision Virgin Racing’s general counsel

Jennifer Babington sat down with WTR to describe how her team manages to punch along with the big guns in motorsport’s greenest challenge. Read more

16 Oct 2020

As Royal Enfield sets its sights on EU and US markets, will the Indian company revitalise the vintage UK brand?

If it can pull off the move, it will be a rare example of a heritage brand that went out of fashion in its original market, only to come back to life decades later. Read more

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

13 May 2019

Counterfeit automotive parts increasingly putting consumer safety at risk

The European Office of Intellectual Property (EUIPO) estimated that €2.2 billion is lost every year by the legitimate parts industry to counterfeit tyre sales and €180 million each year due to counterfeit battery sales. Yet this represents only one part of the problem, there are other automotive parts that are frequently counterfeited in huge volumes: Read more

1 Jul 2017

Vehicles & Transport Team of the Year: BMW

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