Vehicles & Transport

Estee Lauder and Walt Disney big performers as WTR Brand Elite stocks continue upward momentum

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

Estee Lauder and Walt Disney big performers as <em>WTR </em>Brand<em> </em>Elite stocks continue upward momentum
Virgin brand value spat shows that reputation matters; now is the time for trademark professionals to make themselves part of the discussion
13 Mar 2021

Virgin brand value spat shows that reputation matters; now is the time for trademark professionals to make themselves part of the discussion

In our latest Saturday opinion column, we reflect on a high-profile licensing dispute between Virgin and Brightline, which highlights the growing interest in brand valuations.

Lyft praised for user ban; ICANN71 goes virtual; Vasectomy Mayhem dispute – news digest
12 Mar 2021

Lyft praised for user ban; ICANN71 goes virtual; Vasectomy Mayhem dispute – news digest

In our latest round-up, we look at a new Harry and Meghan trademark hitting headlines, St Louis law enforcement seizing counterfeits, Lacoste teaming up with Bruno Mars, and much more.

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6 Apr 2021

Use of Toyota’s marks on car parts held not to fall within Article 157 exception

Peru's Administrative Court of Appeal has found that use of the sign USE FOR TOYOTA/LEXUS AUTOPARTS on imported oil and fuel filters did not fall within the exception provided for by Article 157 of Decision 486. Read more

18 Mar 2021

In the wrong gear: General Court recalls basic principles of likelihood of confusion assessment in VROOM case

The EU General Court has confirmed that there was a likelihood of confusion between the Bezos Family Foundation’s mark VROOM and the earlier mark POP & VROOM, owned by an affiliate of the French state-owned railway company. Read more

27 Feb 2021

App takedowns are the new cease and desist dilemma, and require careful strategising

In our Saturday opinion piece, we consider recent backlashes against app marketplace takedown actions – and the resulting media coverage. Read more

23 Feb 2021

Reaction to Peloton genericism lawsuit; counterfeits seized in Louisville; Daimler trademark issue – news digest

In our latest round-up, we look at ACG lobbying for increased UK consumers protection against counterfeits, Dr. Martens teaming up with the owner of Hello Kitty again, and much more. Read more

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26 Jan 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third. Read more

12 Jan 2021

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more. Read more

23 Nov 2020

Only a few weeks left to make nominations for the 2021 WTR Industry Awards and WTR 300 projects

There's not long left to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Read more

26 Oct 2020

Still time to nominate for the 2021 WTR Industry Awards and WTR 300 projects

There is still time to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300. Read more

Analysis

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17 Feb 2021

Lenovo’s record-breaking revenue drives growth as WTR Brand Elite stocks hit new high

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

2 Feb 2021

Despite volatile stock markets, WTR Brand Elite outperforms number of major indices in 2020

The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100. Read more

26 Jan 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year. Read more

14 Jan 2021

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season

As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion. Read more

Research

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

13 May 2019

Counterfeit automotive parts increasingly putting consumer safety at risk

The European Office of Intellectual Property (EUIPO) estimated that €2.2 billion is lost every year by the legitimate parts industry to counterfeit tyre sales and €180 million each year due to counterfeit battery sales. Yet this represents only one part of the problem, there are other automotive parts that are frequently counterfeited in huge volumes: Read more

1 Jul 2017

Vehicles & Transport Team of the Year: BMW

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