Travel & Leisure

The full version of the 2020 WTR 300 is now available

WTR is pleased to announce the publication of the enhanced version of the 2020 WTR 300: The World’s Leading Corporate Trademark Professionals list, providing insight into the achievements and career paths of these industry leaders.

The full version of the 2020 <em>WTR 300</em> is now available
Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO
31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency.

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking
30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin.

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27 Jul 2020

Dyson, Jack Daniels, Walmart and more join expert roster for WTR Connect

WTR can now reveal more speakers to our upcoming WTR Connect event, including experts from Amazon, ASOS, Dyson, Gilead, Jack Daniels, SuperDry and Walmart. Read more

24 Jul 2020

Supreme Court: BOOKING.COM can be registered as a trademark

In USPTO v Booking.com BV, by an eight-to-one vote, the US Supreme Court has rejected a per se rule by the USPTO that a generic word followed by ‘.com’ is necessarily generic. Read more

23 Jul 2020

How elite brand-focused companies have performed on the markets since 2018

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

News

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14 Jul 2020

Experts from Amazon, GSK, Hugo Boss, Sony, Target and Disney among first confirmed participants for WTR Connect

WTR can now reveal the first confirmed participants to our upcoming WTR Connect event, including David Gooder, USPTO commissioner of trademarks, and experts from companies including Burberry, Starbucks and Under Armour. Read more

8 Jul 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment. Read more

4 Jun 2020

Top three tips for a crisis-proof influencer agreement

Covid-19 highlights the key clauses that should be worked into partnership contracts to allow brand owners to maintain control over digital content in the event of an unexpected crisis. Read more

29 May 2020

Robert De Niro’s USPTO petition granted; Verizon prevails in UDRP; Facebook scam exposed – news digest

In our latest round-up, we look at the UFC filing trademark applications for UFSEA following a Last Week Tonight with John Oliver segment,  Trademark Engine’s covid-19 donation, WIPO taking its AI discussion virtual, and much more. Read more

Analysis

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3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more

24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

Research

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8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

1 Jul 2017

Travel & Leisure Team of the Year: Marriott International

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1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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