Travel & Leisure

Australia’s economy is being challenged on all sides with its impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years

Australia’s economy is being challenged on all sides with its impact on trademark activity yet to be seen
An inside look at Lego’s Latin American brand protection operations
4 Jun 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

Top three tips for a crisis-proof influencer agreement
4 Jun 2020

Top three tips for a crisis-proof influencer agreement

Covid-19 highlights the key clauses that should be worked into partnership contracts to allow brand owners to maintain control over digital content in the event of an unexpected crisis.


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2 Jun 2020

Actions are more important than words: brands receive mixed marks over #BlackLivesMatter messaging

In our latest opinion column, we look at the brand backlash suffered by companies perceived to be exploiting the Black Lives Matter cause. Read more

1 Jun 2020

Appointed person does not accommodate application for HH HOTELS

Thomas Mitcheson QC, sitting as an appointed person, has dismissed an appeal against a successful opposition to a UK trademark application for the mark HH HOTELS based on the earlier mark NH HOTELS. Read more

29 May 2020

Robert De Niro’s USPTO petition granted; Verizon prevails in UDRP; Facebook scam exposed – news digest

In our latest round-up, we look at the UFC filing trademark applications for UFSEA following a Last Week Tonight with John Oliver segment,  Trademark Engine’s covid-19 donation, WIPO taking its AI discussion virtual, and much more. Read more

26 May 2020

Ministry of Communications supports bid to liberalise advertising law in wake of covid-19 pandemic

As the advertising market has been significantly affected by the covid-19 pandemic and its financial fallout, the Russian Ministry of Communications is considering the possibility of liberalising the Law on Advertising to allow for the advertisement of prescription medicines, sport poker and alcohol. Read more


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22 May 2020

IP Hall of Fame 2020 inductees revealed; Anaqua and Clarivate team up; Mozambique acedes to Banjul Protocol – news digest

In our latest edition, we look at the Eddie Stobart trademark being sold for £10 million, how a reluctance to seek medical help is leading to a rise in counterfeit goods, and much more. Read more

20 May 2020

How do private investigators assist in brand protection cases?

WTR readers have a last chance to share their perspective on how private investigators are assisting their brand protection work, and the challenges currently being faced when working with PIs. Read more

19 May 2020

Hermès victory; IACC postpones all 2020 events; counterfeit Pokémon figurines seized – news digest

In our latest edition, we look at a Chinese manufacturer denying that it sent counterfeit N95 masks to the United States, a draw called in a soccer dispute, the University of Tennessee suing over POWER T trademark, and much more. Read more

11 May 2020

How to manage and mitigate brand risks while protecting value during a pandemic

Gabriela Salinas, global managing director of the Brand Finance Institute, takes a deep dive into brand valuation and strength data to provide critical insight into how companies can minimise the impact of covid-19 on their brands. Read more


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24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

23 Apr 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more


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8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more


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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

1 Jul 2017

Travel & Leisure Team of the Year: Marriott International

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1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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