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Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier
22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event.

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20 Jan 2020

BBC recovers its TOP GEAR trademark after two-year battle

The Russian Intellectual Property Court has overturned its earlier decision in a case involving the invalidation of the British Broadcasting Corporation’s TOP GEAR trademark. Read more

15 Jan 2020

UDRP: the importance of full disclosure

A recent UDRP decision involving the domain name ‘breakforthcanada.com’ illustrates the importance of disclosing any relationship between the parties and mentioning any ongoing litigation. Read more

13 Jan 2020

Seventh Circuit formally adopts Octane Fitness standard for trademark cases

The US Court of Appeals for the Seventh Circuit has joined its sister circuits in holding that the Supreme Court standard for awarding attorney’s fees in patent cases, set forth in Octane Fitness, was equally applicable to attorney’s fees claims under the Lanham Act. Read more

10 Jan 2020

Panda Express lawsuit threat, BTS dispute resolved, and Philippines and Laos registry cooperation: news digest 

In our latest round-up, we look at the worst year on record for British retail, the Norway IPO warning of dodgy invoices, Romania implementing an upgrade to its design e-filing system, and much more. Read more

News

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7 Jan 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends. Read more

7 Jan 2020

BBC prevails in China, Disney moves to protect Baby Yoda, and new USPTO CFO: news digest

In our latest edition, we look at Facebook moving to combat deepfakes,  Clarivate Analytics finalising an agreement with OpSec Security, Volvo scoring a US court win against Chinese counterfeiters, and much more. Read more

16 Dec 2019

Coincidence or corruption? Trump lawyer responds to accusation White House held off Argentina tariffs for trademark reasons

We look at the claim from nonpartisan watchdog Citizens for Responsibility and Ethics in Washington that recent trademark activity in Argentina is proof that “President Trump is for sale”.  Read more

10 Dec 2019

Baby Yoda IP protection, wilful counterfeit purchasing, and Fashion Week legal battle intensifies: news digest 

In our latest round-up, we look at a law firm launching a new trademark monitoring tool, some of the brand protection trends to expect in 2020, how Chinese trademark applications are on the rise in Canada, and much more. Read more

Analysis

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2 Jan 2020

Use it or lost it: no one is too big to lose a trademarks for non-use

There is an almost infinite amount of evidence that could be put forward to support a claim that a trademark has been used, but it has to be up to scratch. Failure to effectively prove use can have dire consequences – as the recent BIG MAC decision illustrates. Read more

20 Dec 2019

Shangri-La case: a trademark judgment that will please multinationals

Two recent judgments of the Mauritius Industrial Property Tribunal in Shangri-La Tours Ltd v Shangri-La International Hotel Management Limited represent an emphatic victory for the foreign defendant. Read more

19 Dec 2019

General Court confirms that there are no formal requirements for proof of use request in opposition proceedings

The decision of the EU General Court in Runnebaum Invest v EUIPO reinforces that there are no formal requirements for a request for proof of genuine use in opposition proceedings, provided that the request is clear and unambiguous. Read more

13 Dec 2019

Uber’s loss of its London licence a reminder of the importance of brand reputation: data analysis

Safety is the most critical component of brand building in the ride-hailing app environment, but hinging success on such a volatile factor could be risky. Read more

Research

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29 Nov 2019

Surviving a scandal: brand management and the Royal Family

The Monarchy proves that a clear strategy can build an everlasting brand, but it is always at risk of suffering reputational damage. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

21 Sep 2019

New Zealand thrives where others have failed – and it is all down to brand

The small island country has boosted its tourism by turning itself into a brand; the jurisdiction is increasingly attractive for multinational brands and it makes its presence known on the world stage. Read more

13 Sep 2019

The brand battles rage on between legacy airlines and low-cost carriers

The evolution of the air travel industry has blurred the line between premium and cost-conscious brands. There are problems for both on the horizon as social media puts reputations at risk and consumers call for more environmentally friendly modes of transportation. Read more

Insight

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8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.

1 Jul 2017

Travel & Leisure Team of the Year: Marriott International

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1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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1 Jul 2017

Sports, Entertainment & Media Team of the Year: Nike

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Trending

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Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

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Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

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Panda Express lawsuit threat, BTS dispute resolved, and Philippines and Laos registry cooperation: news digest 

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Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

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BBC prevails in China, Disney moves to protect Baby Yoda, and new USPTO CFO: news digest

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