Travel & Leisure

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy
The case for consumers: call for legal reform to provide standing to trademark stakeholders
21 Jul 2021

The case for consumers: call for legal reform to provide standing to trademark stakeholders

A new study has found that the current Lanham Act “may not be a perfect fit to all sectors of the market”, especially in situations when a consumer’s reliance on a trademark may cause them reputational or financial harm.

Tech brands soar in latest <em>WTR </em>Brand Elite results; Target shows that sustainability pays
13 Jul 2021

Tech brands soar in latest WTR Brand Elite results; Target shows that sustainability pays

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

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22 Jul 2021

Trouble in paradise (island)? No double territoriality requirement for EU trademark use

This decision of the First Board of Appeal of the EUIPO provides a useful explanation of the territoriality aspect of the genuine use requirement. Read more

7 Jul 2021

Latest WTR report identifies top portfolio builders and presents thought leadership from in-house leaders

Titled “Inside in-house operations: how to build world-class trademark functions and portfolios”, the report takes a deep dive into portfolio, brand and in-house team management. Read more

7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

News

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2 Jun 2021

Emerging threats and trends in online brand protection; share your insights

WTR is asking readers to share their experience of the online brand protection environment in the past 12 months, in an effort to identify how practice is evolving in response to emerging threats. Read more

28 May 2021

Hendrick’s defeats Lidl in lookalike gin dispute; INTA reveals Annual Meeting plans; Etihad launches sonic brand – news digest

In our latest round-up, we look at the EUIPO replacing email attachments with links, a stinky tofu restaurant trademark invalidated for satirising a football team, and much more. Read more

24 May 2021

Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

Released today, the fifth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world. Read more

19 May 2021

“The death knell for his portfolio” – Banksy loses another trademark in bitter IP dispute

A trademark owned by street artist Banksy has been declared invalid by the EUIPO, with the attorney for the opposing party claiming that “the real nail in the coffin” that led to the decision was “the public comments of Banksy and his lawyer”. Read more

Analysis

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7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

1 Jul 2021

Top filers, unprecedented applications and a transformed landscape: a year in the life of the EUIPO

The Long Read: Worrying drops in filing levels followed by record highs have made for an eventful year at the EUIPO. WTR’s Trevor Little considers how these and other events are affecting the IP ecosystem and could affect the future of the register itself. Read more

28 Jun 2021

Target the big winner as WTR Brand Elite stocks continue their upward momentum

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

20 May 2021

LG and luxury brands push WTR Brand Elite stocks up as indices hit highest point yet

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

Research

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Insight

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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

1 Jul 2017

Travel & Leisure Team of the Year: Marriott International

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1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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