How brands and marketplaces can team up in the post-COVID-19 era to mitigate the rise of IP infringements
Find out everything you should know about combating brand abuse and online counterfeiting by partnering with e-commerce platforms
COVID-19 has changed e-commerce forever. Since the start of the pandemic, research suggests that online sales have increased by 40%. This has also led to an increase in brand abuse, with $1 in $5 lost to counterfeits, piracy and the grey market. In today’s fast-changing digital landscape, marketplaces can help brands add incremental sales – and build awareness. However, this also represents a huge opportunity for bad actors to sell their fakes.
With new fake listings popping up online in a matter of minutes, leveraging technology and marketplaces’ anti-counterfeiting programmes can add ease to the burden for brands.
In this webinar you’ll learn:
- The impact of COVID-19 on retail and e-commerce
- Some of the immediate actions that brands can take to protect their online revenue in light of the crisis
- The latest developments in Wish’s brand protection efforts, including how to join as a brand partner from Wish.com
- Actionable tips to leverage marketplaces’ brand protection programmes
- How to leverage technology to streamline the online brand protection process
Strategic partnership director at Red Points
After working at Macy's and eBay, Daniel joined Red Points to lead the company's strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a senior manager of brand protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Director, brand protection and intellectual property at Wish.com
With over 10 years in the field, Maral is experienced in building specialised programmes to protect against IP infringement as well as working closely with brand owners to provide a collaborative approach in combating counterfeiting in the digital age.
Date: 28 May 2020
Time: 16:00 - 16:55 UTC