Fluid trademarks (including slogans)
A powerful marketing tool, fluid marks must also be managed the right way, relying on strong underlying marks
@WTR_Alerts RT @Catchword: Should they just keep "Washington Football Team"?
Descriptive naming is often the best strategy, though has never been app… Read more
@WTR_Alerts RT @INTA: Emma Raucanu, an 18-year-old emerging tennis superstar, is poised to ace her #trademark portfolio following her unprecedented U.S… Read more
@WTR_Alerts RT @OWNR_TRADEMARK: Emma Raducanu, the brand: why trademark protection needs to be a priority for tennis superstar.
Read https://t.co/Lzzg… Read more
@WTR_Alerts European Union - Legal Update Alert: In a victory for Apple Inc, which sought to invalidate the mark E*MESSAGE, the… https://t.co/AlKBGbjzeU Read more