A new study criticises widely-used methodology used on trademark survey evidence, claiming it is prone to showing only “weakly-held mistaken beliefs”, and suggests changes to “reveal the true extent of consumer uncertainty”. Read more
In our latest round-up, we look at Ralph Lauren agreeing to sell the Club Monaco brand, General Mills picking up the Tyson Foods pet food business, the ICANN board signing off on its finances and much more. Read more
In an exclusive interview with WTR, INAPI’s former director Maximiliano Santa Cruz shares his perspective on Chile taking a step closer to the Madrid Protocol and calls for the registry to incorporate copyright and plant varieties. Read more
The Long Read: The two key markets show no sign of reaching a consensus when it comes to assessing this vital aspect of trademark protection. Thankfully, Baker McKenzie’s Vlotina Liakatou, Dyan House and Karen Hays have set out a focused checklist for brand owners looking to protect their intangibles in both regions. Read more
Academic claims trademarks have shifted away from being identifiers of the producers of goods and services, and the ongoing “backlash against globalism” is rooted in “brands asserting their power in improper ways”. Read more
The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more
In this week’s industry data report we look at the food service industry. We reveal that Starbucks has the most robust trademark portfolio in the industry, the rise in 'food delivery' applications, and more.
In our latest report, we delve into Canada’s trademark landscape. We examine how a major overhaul of its trademark laws may lead to a clogged up register, take a look at filing and litigation trends, and much more.
In 2020, for the second consecutive year, there was a significant increase in the number of detained shipments by the Canada Border Services Agency (Customs), including several containers of counterfeit merchandise destined for global distribution. Read more
Customs protection is one of the important ways to protect intellectual property. The premise of such protection is simple: a trademark is registered and the owner of that mark applies to the General Administration of Customs for a record. Read more
As a member of the European Union and WIPO, France complies with all EU regulations and directives, as well as all the major international treaties concerning IP rights. As such, EU trademarks and designs are protected in all French territory. Read more