Topic: In-house operations

Latest content

Preparing for the new normal: industry experts on how trademark practice is adapting in the covid-19 era

WTR convened a small panel of trademark experts to dig deeper into the changes that practices are likely to experience in the medium to longer term.

13 May 2020

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case.

23 April 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events.

23 April 2020

The strategy behind 3M’s aggressive litigation approach against N95 price gougers

3M has filed four suits alleging trademark infringement against distributors of its N95 respirator masks. The cases may serve as an example of how brands can leverage an aggressive litigation strategy to send a message to the wider world.

16 April 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist.

06 April 2020

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year.

02 April 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon.

01 April 2020

INTA report highlights brand commitment to CSR (when it has never mattered more)

INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play.

01 April 2020

From the WTR archive: interviews with trademark industry leaders

To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders.

28 March 2020

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