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What brands need from their partners in the courtroom

In-house experts offer their perspectives on what makes for a perfect partnership with litigation firms.

How to protect your brand from opportunists this holiday season

Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.

How to defend against non-use cancellation attacks

Against the background of evolving non-cancellation legislation, rights holders can increase their chances of a successful defence by applying certain strategies throughout the process.

Latest content

A metaverse dystopia, UDRP tips, diversity in brand protection: eight key takeaways from Online Brand Protection Europe

Strategic takeaways from in-house leaders, law firm experts and industry specialists at this week's Brand Protection Online Europe event.

15 September 2022

Diversity and inclusion in IP: WTR wants your views

We want to hear your opinions on D&I initiatives in the trademark workplace and wider industry as part of a new, free survey.

14 September 2022

“Beachbody has changed”: IP helps carve out post-pandemic business strategy

In an exclusive interview, Beachbody group vice president, intellectual property, Beverly Shin reveals how the company strategy is evolving after covid-19, and why the IP team will be central to achieving new goals.

22 August 2022

Why a Chinese dairy company sought IP talent outside China

Mengniu is creating its IP dream team with a new hire outside China to drive industrial and geographical expansion.

18 August 2022

Treasury Wine Estates triumphs over Chinese copycat in enforcement masterclass

A Supreme Court win for Penfolds wine provides practical takeaways for foreign brands battling copycat infringement in China.

15 August 2022

Law firm rates rise but caution needed as economic conditions worsen

Firms will need to carefully calculate staffing and fee levels as we enter a period of economic instability.

11 August 2022

“Build your village”: Dolores Moro reflects on the lessons learned across a storied career in trademarks

WTR Lifetime Achievement Award winner Dolores Moro reflects on the lessons learned from almost 35 years in the trademark industry.

05 August 2022

A customer-centric focus: the core of Amazon.com’s brand protection strategy

Amazon.com’s customer-centric approach earns the IP department the title of 2022 WTR Software and Online Services Team of the Year.

04 August 2022

Aligning with the business: an inside look at Meta’s rebrand strategy

Meta's associate general counsel Scott Minden reveals the ingredients for a successful rebrand following the trademark department being named WTR's Technology and Consumer Electronics Team of the Year.

04 August 2022

NBCUniversal recognises teamwork in managing increasing brands

NBCUniversal’s Mei-lan Stark looks back on a successful year for the brand protection department and reveals the secrets to the team's achievements.

03 August 2022

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