Topic: In-house operations

Latest content

“Never relax your guard” and “tailor your strategy”: the biggest challenges facing brands and how to overcome them

In-house elite from this year’s WTR Global Leaders supplement share some of the most significant obstacles that they are facing – especially when it comes to counterfeiting – as well as how to win through.

18 August 2020

From classroom to boardroom: why practitioners must do more to raise IP awareness

Whether it is teaching children or engaging key stakeholders, there is still much work to be done in promoting IP issues. Trademark leaders explain how they are helping to spread the word through positive action and community engagement.

17 August 2020

How cross-collaboration helps Wells Fargo’s trademark team to repair reputational damage

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.

14 August 2020

“Become business partners” and “prepare for the long game”: six tips for stakeholder buy-in and resource management

In-house elite from this year’s WTR Global Leaders supplement share their top suggestions for engaging other functions and pursuing enforcement with a finite budget.

03 August 2020

Managing a reduced budget through deprioritisation: insights from inside Facebook

Mike Yaghmai, head of brands and marketing legal at Facebook, explains how the team approaches budget management and prioritisation. Crucially, he also explores techniques to facilitate team and client buy-in.

13 July 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment.

08 July 2020

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies.

06 July 2020

Amazon seeks to send message in legal collaboration with Maison Valentino and Maison Valentino have launched a lawsuit against  Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes.

19 June 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

04 June 2020

Leading a team through mandatory work from home: the Facebook experience

In this exclusive guest post Mike Yaghmai, Facebook’s head of brands and marketing legal, explains how the brand team responded to the ‘new normal’ of remote working and offers leadership tips for those managing though the current coronavirus climate.

14 May 2020

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