Topic: In-house operations

Latest content

How to increase brand protection engagement: top tips from an award-winning company

We shine a light on WTR Retail Team of the Year MF Brands Group's vibrant brand protection strategy, examining how the company's lead IP counsel engage consumers and key stakeholders in vital anti-counterfeiting efforts.

24 December 2020

“The quality of the names is crucial”: Novartis’ top tips for pharma branding success

David Lossignol, head of the pharma legal brand IP team at Novartis, reveals how he managed to juggle the 2019 INTA presidency alongside increasing duties at the company, to earn his operation the WTR Healthcare and Life Sciences Team of the Year Award.

23 December 2020

Preparation and collaboration: the cornerstones of any successful brand strategy

Carnot Laboratorios general counsel Antonio Donatlán Herrera reveals how his team handled the IP intricacies of a multinational brand launch in an industry where the threat of counterfeits is a threat to human health.

22 December 2020

Water brands sale and Starbucks deal add to Nestlé’s winning record

José Checa, general counsel brand and marketing properties at Nestlé, reveals the role that his team played in some of the company’s biggest successes of late.

21 December 2020

Unilever takes to the streets to spread the trademark message

Viji Malkani, senior legal manager IP rights, brand protection and legal counsel foods at Hindustan Unilever Ltd, reveals how WTR’s Asia-Pacific Team of the Year team has upheld IP integrity in the face of increasing pressures and why educating the younger generation has become part of their work ethos.

21 December 2020

“You don’t need to be an attorney to make a huge impact”: Netflix’s Ali Buttars on the secret to IP success

WTR caught up with year’s In-House Leader of the Year Ali Buttars, head of the trademark team at Netflix, to discuss her approach to IP strategy and leadership, as well as the need for greater inclusion of non-lawyers in the IP world.

18 December 2020

Trademarks during covid: exclusive insights from Federation of the Swiss Watch Industry and Jelly Belly Candy Company

WTR presents insights on how the events of 2020 shaped the trademark practice of in-house counsel at the Federation of the Swiss Watch Industry and the Jelly Belly Candy Company.

16 December 2020

Trademarks during the year of covid: exclusive insights from ESPN and Harley-Davidson

Continuing our new series, WTR presents exclusive insights from the principal counsel at ESPN, Allison Cantor, and the assistant general counsel of trademarks at Harley-Davidson, Adraea Brown.

10 December 2020

Dealing with cut budgets and fighting fakes during a pandemic: interview with Starbucks’ Batur Oktay

WTR sits down with Batur Oktay to explore how he led the Starbucks IP team through the many challenges created by covid-19 this year.

09 December 2020

“China depth, global width is the key”: inside ABB’s anti-counterfeiting efforts

Michael Ding, head of IP operations, Asia, Middle East and Africa, at the ABB Group, tells WTR  how the company approaches brand protection and anti-counterfeiting.

26 November 2020

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