Topic: In-house operations

Latest content

Surveying Asia’s IP valuation landscape

Although various government-led programmes have emerged over the years to encourage more valuation activity, professionals reveal that a lack of transaction data and an absence of corporate buy-in is preventing it from taking off.

23 June 2022

Embedding brand in business: lessons from a pharma IP pro

Rachel Cockburn Buhl, head of brand IP at biopharmaceutical group Ferring, reveals how she has expanded the function’s internal expertise to provide wider business support while having a positive budget impact.

22 June 2022

Engaging CFOs is an IP challenge overcome through collaboration

Trademark professionals should make a more concerted collaborative effort with CFOs, argues this week’s Saturday opinion.

18 June 2022

How Mercado Libre built a world-class e-commerce brand

How does Latin America’s biggest e-commerce platform protect its own brand? We sat down with Mercado Libre’s head of intellectual property to find out.

13 June 2022

The IP valuer’s wish list – data and dollars assigned to rights

In the third article of a four-part series, WTR asks IP valuers what they would like to see from the IP community and why companies should give valuation a second look.

24 May 2022

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

13 May 2022

“Brand is the ultimate IP” – ASICS counsel urges Japanese companies to place more emphasis on proactive branding

In an interview with WTR, ASICS’ Koji Saito shares ways to raise global brand value.

20 April 2022

How to build a world-class IP practice

High-quality legal work alone is no longer enough to set law firms apart in a competitive environment. Those at the top analyse factors that add value for clients and explore why innovation and diversity are no longer optional extras.

14 April 2022

Take a few minutes to help WTR identify the current state of the trademark industry

Trademark professionals are being urged to participate in WTR’s annual Global Trademark Benchmarking Survey in an effort to get an accurate picture of the industry.

13 April 2022

AAFA welcomes Vidal appointment; WIPO highlights green tech trends; Walmart issued temporary injunction – news digest

In our latest round-up, we look at WIPO announcing that it will no longer issue paper copies of priority documents, a Malaysian frozen yoghurt brand accused of IP infringement, and much more.

08 April 2022

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