Topic: In-house operations

Latest content

Patience, creativity and determination: how The LEGO Group’s APAC IP team succeeds

Insight from the 2022 WTR Asia-Pacific Team of the Year

27 July 2022

Building an auto brand: why Rivian was named Vehicles and Transport Team of the Year

A forward-thinking, international outlook saw the “engaged and highly motivated” team receive a raft of WTR Industry Award nominations from around the world.

27 July 2022

How zero-tolerance on infringement provides ROI: the Verizon approach to brand management

WTR sits down with this year's Internet and Telecommunications Team of the Year, Verizon, to learn how a zero-tolerance approach to infringement provides return on investment.

26 July 2022

Managing household brands: the secrets to Industrias AIEn’s success

Mexico’s Industrias AIEn reveals what it takes to become the 2022 WTR Latin America Team of the Year.

26 July 2022

“Do not be afraid to take risks”: interview with In-House Leader of the Year Debra Hughes

We sit down with Debra Hughes, assistant general counsel at the Blue Cross Blue Shield Association and this year's WTR In-House Leader of the Year, to discuss her approach to trademark management, leadership and the importance of investing in your career.

25 July 2022

How HDMI LA approaches brand protection, and boosts revenues through its efforts

In an exclusive interview with WTR, leaders from HDMI LA's licensing and trademark teams explain the secrets behind their success.

21 July 2022

“A new company with an iconic brand”: the rebirth of Polaroid

Polaroid is conducting the ultimate brand clean-up operation. We sit down with the company’s global IP counsel to find out more.

19 July 2022

Unauthorised brand use on OpenSea still widespread as more NFT marketplaces launch

IP infringement is still prevalent on OpenSea, a WTR investigation finds, but one expert claims the platform is working on changes that could be “fantastic for brand owners”.

14 July 2022

The WTR Benchmarking Survey: inside law firm and corporate trademark operations

Featured in WTR Special Report Q2 2022: The trademark landscape: a data deep dive into key and emerging trends

For over a decade, WTR has been surveying law firm and corporate trademark professionals in a bid to uncover how practice is changing, and to identify emerging trends and challenges. Over the following four pages, key findings and takeaways from our 2022 survey reveal an on-the-ground-view of the trademark sector as it adapts to the pandemic, rising inflation and Web 3.0

07 July 2022

EUIPO trends and top filers: 2021/22

Featured in Prosecution

French personal care powerhouse L'Oréal was the leading corporate applicant for EU trademarks in the 12 months preceding 1 May 2022, some way ahead of second-placed Philip Morris,  EUIPO data reveals.

04 July 2022

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