Topic: In-house operations

Latest content

Budget and infringement challenges are set to intensify, trademark leaders warn

Senior brand professionals in the corporate and law firm environment are bracing themselves for an uptick in infringement and an increasingly challenging brand protection environment, new data from WTR reveals.

27 May 2021

How Christian Louboutin is breaking IP boundaries: exclusive interview with group general counsel

Christian Louboutin group general counsel Xavier Ragot reveals how the legal department at one of the world’s most famous luxury brands has spent the past decade improving education and awareness in the IP space to fight counterfeiting and protect its iconic red sole mark.

26 May 2021

Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

Released today, the fifth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world.

24 May 2021

“We see it; we learn of it; we pursue it” – brand enforcement and licensing tips from Nestlé USA

WTR sits down with Christa Cole, head of legal brand development, enforcement and licensing at Nestlé USA Inc, to hear how a three-person team handles the company’s highest-grossing portfolio.

29 April 2021

Inside the Novartis legal brand protection team – and how paralegals are central to its strategic success

With the rise of new technologies, increasingly complex commercial environments and the need to juggle finite resources, the role of the paralegal is constantly challenged and evolving.

22 March 2021

Brand enforcement is “an art, not a science” – exclusive interview with Marriott’s Elisabeth Escobar

In a candid conversation with Elisabeth Escobar, WTR hears how the hotel company has weathered the storm faced by the hotel sector in the pandemic.

10 March 2021

Diversifying your attack strategy: Daniel McKinnon on New Balance’s brand protection approach

Daniel McKinnon, global head of brand protection at New Balance, tells WTR how he has created a resilient and effective enforcement approach.

29 January 2021

Workloads are on the increase, concerns remain over trademark team resourcing: exclusive research

The second WTR Trademark Elite Expert Panel report reveals the workload and headcount expectations of corporate and law firm leaders – with a mixed outlook highlighting a number of challenges for brand-focused teams.

27 January 2021

Under-resourced and under-appreciated: now is the time for trademark teams to raise their corporate profile

In the first of a series of Saturday opinion columns we consider what 2021 will look like for corporate trademark professionals, and how they should respond.

16 January 2021

Costs and budget cut worries at the fore as research reveals toll of pandemic on IP practice

NovumIP has published its ‘IP industry outlook 2021’ report, which charts the toll of the covid-19 pandemic on IP operations.

12 January 2021

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