Topic: In-house operations

Latest content

WTR Industry Awards 2021 shortlist revealed

We are pleased to announce the shortlist for the 2021 WTR Industry Awards, with winners to be unveiled next week.

16 August 2021

Brand professionals are left in a tight spot as price becomes primary factor in purchasing IP services

Price has become the primary consideration when choosing IP service provider offerings, our upcoming WTR Trademark Elite Expert Panel Report reveals. This week’s Saturday opinion column ponders the implications.

14 August 2021

Why paralegals could be doing so much more for your in-house team: CSL Behring reveals all

WTR sits down with lead counsel trademarks Frank Schöne-de la Nuez and paralegal Anabela Mendes de Oliveira to hear how global biotech leader CSL Behring nurtures a paralegal team that goes above and beyond its traditional remit.

22 July 2021

Talking money with clients and the board: guidance from elite practitioners

The Long Read: A panel of WTR Global Leaders share their tried-and-tested methods for how to keep costs down and stick to budgets once key stakeholders are on board with the IP mission.

15 July 2021

Tips from the best: how an industry leader recruits, develops and motivates trademark talent

The covid-19 pandemic and increase in remote working has highlighted that any team’s success is rooted in its talent. FIFA’s Daniel Zohny shares an insider’s view of how to recruit and motivate a stellar roster of trademark experts fit to face any and all obstacles.

08 July 2021

Doing more with less: the new sustained reality facing corporate trademark professionals

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

This year’s Global Trademark Benchmarking Survey reveals how stretched budgets at in-house trademark departments have hit law firm relationships – and how the covid-19 pandemic has shaped corporate brand strategies for most IP professionals.

07 July 2021

“Do not be afraid to take risks”: leading in-house counsel reveal the secrets to their success

WTR’s Global Leaders share personal insights into how they got to where they are today and offer advice to those considering the same career path.

01 July 2021

“Success is not always measured in numbers”: how 3M and Facebook assess brand protection pay-off

3M’s Colette Durst and Facebook’s Mike Yaghmai present three simple metrics to measure brand protection success at two of the biggest companies in the world.

22 June 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups.

14 June 2021

“It is a balancing act – cost versus risk”: exclusive insight on managing the H&M portfolio

Legal counsel and H&M veteran Björn Norberg reveals how IP protection has changed at the Swedish high-street giant over the past 20 years.

01 June 2021

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