Topic: In-house operations

Latest content

The strategy behind 3M’s aggressive litigation approach against N95 price gougers

3M has filed four suits alleging trademark infringement against distributors of its N95 respirator masks. The cases may serve as an example of how brands can leverage an aggressive litigation strategy to send a message to the wider world.

16 April 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist.

06 April 2020

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year.

02 April 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon.

01 April 2020

INTA report highlights brand commitment to CSR (when it has never mattered more)

INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play.

01 April 2020

From the WTR archive: interviews with trademark industry leaders

To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders.

28 March 2020

Covid-19 emergency means the work of trademark counsel is more important than ever

In our latest opinion column, we consider how brands are responding to the covid-19 pandemic, and the important role that trademark professionals can play.

26 March 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies.

24 March 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio.

17 March 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit.

03 March 2020

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