Topic: In-house operations

Latest content

Managing a reduced budget through deprioritisation: insights from inside Facebook

Mike Yaghmai, head of brands and marketing legal at Facebook, explains how the team approaches budget management and prioritisation. Crucially, he also explores techniques to facilitate team and client buy-in.

13 July 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment.

08 July 2020

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies.

06 July 2020

Amazon seeks to send message in legal collaboration with Maison Valentino and Maison Valentino have launched a lawsuit against  Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes.

19 June 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

04 June 2020

Leading a team through mandatory work from home: the Facebook experience

In this exclusive guest post Mike Yaghmai, Facebook’s head of brands and marketing legal, explains how the brand team responded to the ‘new normal’ of remote working and offers leadership tips for those managing though the current coronavirus climate.

14 May 2020

Preparing for the new normal: industry experts on how trademark practice is adapting in the covid-19 era

WTR convened a small panel of trademark experts to dig deeper into the changes that practices are likely to experience in the medium to longer term.

13 May 2020

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case.

23 April 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events.

23 April 2020

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