Topic: In-house operations

Latest content

“PR risk is now part of the IP job” – the developing role of trademark practitioners in an age of hyper-criticism

Why trademark professionals must adapt and expand their skillset in response to a time of coronavirus, hyper-partisanship and cancel culture.

29 September 2020

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers

WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic.

23 September 2020

In-house and private practice gurus offer words of wisdom for the next generation

WTR’s trademark elite look back at the challenges they have faced and pass on their hard-earned lessons to the young IP professionals to whom they will eventually pass the torch.

09 September 2020

“Brands will be more and more resource-challenged”: five predictions for the future of IP practice

Trademark practitioners around the world discuss the long-lasting impact that the covid-19 pandemic and latest technological trends are likely to have on IP practices, client demands and the wider brand protection landscape.

07 September 2020

Aggressive enforcement and broad filings: exclusive interview with Discovery’s in-house counsel

In an in-depth interview, David Modzeleski explains how Discovery Inc’s IP strategy is just as creative as the company’s TV show creation teams.

28 August 2020

Going toe to toe with Crocs’s copycat market: exclusive interview with Heike Bhonsle

WTR sits down with Bhonsle to discuss how she keeps 'love them or hate them' brand Crocs's counterfeit and prosecution needs in step.

20 August 2020

“Never relax your guard” and “tailor your strategy”: the biggest challenges facing brands and how to overcome them

In-house elite from this year’s WTR Global Leaders supplement share some of the most significant obstacles that they are facing – especially when it comes to counterfeiting – as well as how to win through.

18 August 2020

From classroom to boardroom: why practitioners must do more to raise IP awareness

Whether it is teaching children or engaging key stakeholders, there is still much work to be done in promoting IP issues. Trademark leaders explain how they are helping to spread the word through positive action and community engagement.

17 August 2020

How cross-collaboration helps Wells Fargo’s trademark team to repair reputational damage

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.

14 August 2020

“Become business partners” and “prepare for the long game”: six tips for stakeholder buy-in and resource management

In-house elite from this year’s WTR Global Leaders supplement share their top suggestions for engaging other functions and pursuing enforcement with a finite budget.

03 August 2020

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