Topic: In-house operations

Latest content

Collaboration is key to Western Digital’s online success

Assistant general counsel Suchi Somasekar explains how Western Digital has continued to engage internal and external stakeholders while dealing with “an explosion of online counterfeits” – earning his side the title of WTR’s Technology and Consumer Electronics Team of the Year.

30 December 2020

Courtroom prowess proves resilience of award-winning Jaguar Land Rover brand

Jaguar Land Rover’s recent prosecution successes send a clear message on how seriously the company considers its IP protection – earning the group tasked with such efforts the WTR Europe, Middle East and Africa Team of the Year Award.

30 December 2020

Team spirit – the fuel driving Daimler IP to success

Lita Silje Schmitz, head of global IP enforcement at Daimler IP, reveals how the group’s extremely collaborative set-up is its strongest weapon in the fight against fakes – earning it the 2020 WTR Industry Award for Vehicles and Transport Team of the Year.

29 December 2020

Brexit worries allay as Scotch Whisky Association toasts another successful year

For the second year in a row, the Scotch Whisky Association has prevailed as WTR’s Not-for-Profit Organisation Team of the Year. Deputy director of legal affairs Lindesay Low discusses the strategy behind the group’s multiple successes over the past 12 months.

29 December 2020

How corporate social responsibility is driving Tommy Hilfiger’s brand strategy

After collaborating with major brands on an advertising campaign to raise awareness of the trade in fraudulent personal protective equipment, it is little wonder that the Tommy Hilfiger IP group has been recognised as WTR’s Fashion, Cosmetics and Luxury Goods Team of the Year.

29 December 2020

Full integration makes IHG’s IP team a welcoming host

Tami Collie of InterContinental Hotel Group – winner of the WTR Industry Award for Travel and Leisure Team of the Year – reveals how respect and collegiality are helping the trademark team to tackle a bold new acquisition while weathering the hit from covid-19.

28 December 2020

How the Verizon team protects the foundations of its branded house

WTR gets the inside track on how Verizon’s trademark department, named Internet and Telecommunications Team of the Year at the 2020 WTR Industry Awards, approaches brand management in the face of opportunists and a rapidly evolving field.

28 December 2020

China hogs the enforcement limelight for Peppa Pig owner Entertainment One

Entertainment One’s senior director of brand protection, Niall Trainor, reflects on a year dominated by a major acquisition and reveals the key factors that led to his side winning WTR’s Sports, Entertainment and Media Team of the Year Award.

24 December 2020

How to increase brand protection engagement: top tips from an award-winning company

We shine a light on WTR Retail Team of the Year MF Brands Group's vibrant brand protection strategy, examining how the company's lead IP counsel engage consumers and key stakeholders in vital anti-counterfeiting efforts.

24 December 2020

“The quality of the names is crucial”: Novartis’ top tips for pharma branding success

David Lossignol, head of the pharma legal brand IP team at Novartis, reveals how he managed to juggle the 2019 INTA presidency alongside increasing duties at the company, to earn his operation the WTR Healthcare and Life Sciences Team of the Year Award.

23 December 2020

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