Topic: In-house operations

Latest content

Amazon, Apple and Facebook teams top the list as world’s leading corporate trademark professionals revealed

Released today, the fifth edition of WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world.

24 May 2021

“We see it; we learn of it; we pursue it” – brand enforcement and licensing tips from Nestlé USA

WTR sits down with Christa Cole, head of legal brand development, enforcement and licensing at Nestlé USA Inc, to hear how a three-person team handles the company’s highest-grossing portfolio.

29 April 2021

Inside the Novartis legal brand protection team – and how paralegals are central to its strategic success

With the rise of new technologies, increasingly complex commercial environments and the need to juggle finite resources, the role of the paralegal is constantly challenged and evolving.

22 March 2021

Brand enforcement is “an art, not a science” – exclusive interview with Marriott’s Elisabeth Escobar

In a candid conversation with Elisabeth Escobar, WTR hears how the hotel company has weathered the storm faced by the hotel sector in the pandemic.

10 March 2021

Diversifying your attack strategy: Daniel McKinnon on New Balance’s brand protection approach

Daniel McKinnon, global head of brand protection at New Balance, tells WTR how he has created a resilient and effective enforcement approach.

29 January 2021

Workloads are on the increase, concerns remain over trademark team resourcing: exclusive research

The second WTR Trademark Elite Expert Panel report reveals the workload and headcount expectations of corporate and law firm leaders – with a mixed outlook highlighting a number of challenges for brand-focused teams.

27 January 2021

Under-resourced and under-appreciated: now is the time for trademark teams to raise their corporate profile

In the first of a series of Saturday opinion columns we consider what 2021 will look like for corporate trademark professionals, and how they should respond.

16 January 2021

Costs and budget cut worries at the fore as research reveals toll of pandemic on IP practice

NovumIP has published its ‘IP industry outlook 2021’ report, which charts the toll of the covid-19 pandemic on IP operations.

12 January 2021

“I used to call myself Cinderella”: INTA’s first African-American officer reflects on her personal journey and diversity in the trademark profession

In November last year, Deborah Hampton made history when she was elected to be the first African-American officer at INTA. She sits down with WTR to discuss her journey and the state of diversity in the industry.

06 January 2021

Why dropping the Mastercard name was a killer move from the IP team

We reflect on the innovative steps that earned Mastercard the title of this year’s WTR Financial and Professional Services Team of the Year.

31 December 2020

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