Use it or lose it: inside EHang’s brand protection strategy
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
In an interview with WTR, ASICS’ Koji Saito shares ways to raise global brand value.
High-quality legal work alone is no longer enough to set law firms apart in a competitive environment. Those at the top analyse factors that add value for clients and explore why innovation and diversity are no longer optional extras.
Trademark professionals are being urged to participate in WTR’s annual Global Trademark Benchmarking Survey in an effort to get an accurate picture of the industry.
13 April 2022
In our latest round-up, we look at WIPO announcing that it will no longer issue paper copies of priority documents, a Malaysian frozen yoghurt brand accused of IP infringement, and much more.
08 April 2022
Law firms face growing pressure to deliver on client needs without exceeding tightened budgets. Here, leading corporate counsel discuss what works for them.
05 April 2022
In-house counsel from a range of industries reveal what they look for when outsourcing work – and how they compare firms.
04 April 2022
WTR convened a panel of corporate trademark leaders to provide insight into what qualities clients around the world look for in their law firm allies.
04 April 2022
This analysis focuses on average trademark fees and costs presented in the most recent Economic Survey, as well as changes to work and firm management that have taken place over the past two years.
04 April 2022
Companies must not be knocked off track in their efforts to foster inclusion in the legal sector, argues this week’s Saturday opinion.
02 April 2022
Over three-quarters of law firm respondents to WTR’s latest survey expect to increase their headcount over the next six months.
31 March 2022
Trademark practitioners are invited to share their experience of the past 12 months and brand protection predictions for the future.
29 March 2022
We take a closer look at the company culture that has enabled IP counsel to get hands-on in the ideation and IP creation phase at A+E Networks.
14 March 2022
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