Topic: In-house operations

Latest content

“If something is not visible financially, senior management will not pay attention”: INTA president expands on IP reporting efforts

Zeeger Vink provided an update on the association's activities on IP reporting at WIPO conversation on intangible asset finance

03 November 2022

Trademarks and the brain: how neuroscience can show that a word is functioning as a brand

A new research paper is urging more research into how neuroscience could transform modern trademark law, and especially around the functionality of brands.

25 October 2022

Five key takeaways on managing trademark assets

Maximising value and building relationships with marketers were just two of the topics discussed at WTR’s Managing Trademark Assets event in New York.

25 October 2022

The brand risks of corporate political donations: what trademark practitioners need to know

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation.

19 October 2022

Five minutes with… Lazada

WTR checks in with Lazada’s senior vice president of legal Rugeradh Tungsupakul on its trademark and brand protection strategy.

17 October 2022

The 2023 Industry Awards and WTR 300 nominations window is now open

Act now to ensure that the critical work undertaken by corporate trademark professionals is recognised in the 2023 WTR Industry Awards and the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. 

15 October 2022

1,000 filings, chasing counterfeits and fighting cybersquatters: Grab superapp gets tough on enforcement

Head of intellectual property and technology Angeline Lee discusses the company’s brand protection strategy as its trademark portfolio passes the 1,000 mark.

06 October 2022

Five minutes with… ByteDance

WTR takes a closer look at ByteDance’s global IP strategy in a new Q&A series.

05 October 2022

Is your firm doing enough to promote diversity and inclusion?

WTR wants to know what more can be done to support D&I in the trademark workplace and wider community.

28 September 2022

The data is in – the metaverse is here to stay

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

One could be forgiven for envisioning the brand implications of Web 3.0 as an obstacle on the distant horizon, however, the reality is that these threats may be just around the corner. As exclusive WTR data – as well as other recent research from respected providers – reveals, the brand protection opportunities and challenges are close at hand, and strategies should be put in place to prepare before it is too late

27 September 2022

Unlock unlimited access to all WTR content