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Topic: In-house operations

Use it or lose it: inside EHang’s brand protection strategy
Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

“Brand is the ultimate IP” – ASICS counsel urges Japanese companies to place more emphasis on proactive branding
“Brand is the ultimate IP” – ASICS counsel urges Japanese companies to place more emphasis on proactive branding

In an interview with WTR, ASICS’ Koji Saito shares ways to raise global brand value.

How to build a world-class IP practice
How to build a world-class IP practice

High-quality legal work alone is no longer enough to set law firms apart in a competitive environment. Those at the top analyse factors that add value for clients and explore why innovation and diversity are no longer optional extras.

Latest content

Take a few minutes to help WTR identify the current state of the trademark industry

Trademark professionals are being urged to participate in WTR’s annual Global Trademark Benchmarking Survey in an effort to get an accurate picture of the industry.

13 April 2022

AAFA welcomes Vidal appointment; WIPO highlights green tech trends; Walmart issued temporary injunction – news digest

In our latest round-up, we look at WIPO announcing that it will no longer issue paper copies of priority documents, a Malaysian frozen yoghurt brand accused of IP infringement, and much more.

08 April 2022

Five ways to support client needs without breaking the bank

Law firms face growing pressure to deliver on client needs without exceeding tightened budgets. Here, leading corporate counsel discuss what works for them.

05 April 2022

Is your firm doing enough to win corporate clients?

In-house counsel from a range of industries reveal what they look for when outsourcing work – and how they compare firms.

04 April 2022

Roundtable: What leading brands look for in their law firms

Featured in WTR Special Report Q1 2022: Inside trademark law firm operations

WTR convened a panel of corporate trademark leaders to provide insight into what qualities clients around the world look for in their law firm allies.

04 April 2022

The economics of trademark law: Findings of the AIPLA economic survey

Featured in WTR Special Report Q1 2022: Inside trademark law firm operations

This analysis focuses on average trademark fees and costs presented in the most recent Economic Survey, as well as changes to work and firm management that have taken place over the past two years.

04 April 2022

Company diversity policies are in the crosshairs but efforts to foster inclusion in the legal industry shouldn’t be deterred

Companies must not be knocked off track in their efforts to foster inclusion in the legal sector, argues this week’s Saturday opinion.

02 April 2022

Stick or twist? The law firm headcount conundrum and how in-house budget expectations add complexity

Over three-quarters of law firm respondents to WTR’s latest survey expect to increase their headcount over the next six months.

31 March 2022

Have your say on the state of the trademark industry

Trademark practitioners are invited to share their experience of the past 12 months and brand protection predictions for the future.

29 March 2022

Legal as a creative resource: lessons from an entertainment giant

We take a closer look at the company culture that has enabled IP counsel to get hands-on in the ideation and IP creation phase at A+E Networks.

14 March 2022

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