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Topic: In-house operations

“Build your village”: Dolores Moro reflects on the lessons learned across a storied career in trademarks

WTR Lifetime Achievement Award winner Dolores Moro reflects on the lessons learned from almost 35 years in the trademark industry.

A customer-centric focus: the core of Amazon.com’s brand protection strategy

Amazon.com’s customer-centric approach earns the IP department the title of 2022 WTR Software and Online Services Team of the Year.

Aligning with the business: an inside look at Meta’s rebrand strategy

Meta's associate general counsel Scott Minden reveals the ingredients for a successful rebrand following the trademark department being named WTR's Technology and Consumer Electronics Team of the Year.

Latest content

NBCUniversal recognises teamwork in managing increasing brands

NBCUniversal’s Mei-lan Stark looks back on a successful year for the brand protection department and reveals the secrets to the team's achievements.

03 August 2022

Acquisitions, rebrands, NFTs – how PepsiCo’s trademark team prevailed in a year of change

The PepsiCo trademark department’s successes during such a busy year saw it awarded Food, Beverages and Tobacco Team of the Year at the 2022 WTR Industry Awards.

03 August 2022

Reckitt rebrand shows power of business connectivity

We hear how a broader business perspective helped the Reckitt brand protection team juggle a major company rebrand, anti-counterfeiting efforts during the pandemic and ongoing global portfolio management to become WTR's 2022 Household and Consumer Goods Team of the Year.

02 August 2022

How team camaraderie spurs FIFA’s success

FIFA's focus on talent, flexibility and commercial awareness put it top of the league as WTR's 2022 Europe, Middle East and Africa Team of the Year.

01 August 2022

“A great team spirit” – how a close-knit Puma trademark team assists in the brand’s crypto push

With the Puma IP department being named Fashion, Cosmetics and Luxury Goods Team of the Year at the WTR Industry Awards, they look ahead to the sportwear brand entering the metaverse.

01 August 2022

The importance of networks: interview with Rotary International’s Jomarie Fredericks

A number of themes recur when speaking with Fredericks. One is the benefits that positive involvement in the wider ecosystem can accrue.

29 July 2022

“Anticipation is key”: brand protection insight from award-winning Novartis team

Novartis’ global head of legal brand protection, David Lossignol, explains how the 2022 WTR Healthcare and Life Sciences Team of the Year prepares for every scenario.

28 July 2022