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Topic: Brand valuation

Future Annual Meeting locations revealed, Digital Danny and calls to action: takeaways from the INTA Annual Meeting opening ceremony
Future Annual Meeting locations revealed, Digital Danny and calls to action: takeaways from the INTA Annual Meeting opening ceremony

The 2023 INTA Annual Meeting has been officially opened by 2023 president Jomarie Fredericks. We present some important takeaways from the opening addresses.

Demystifying IP valuation; influencer tips from Pepsico; fakes on Bugis Street – INTA 2023 day one report
Demystifying IP valuation; influencer tips from Pepsico; fakes on Bugis Street – INTA 2023 day one report

Here is what caught our attention on arrival and throughout Tuesday’s first full day of proceedings at INTA’s 2023 Annual Meeting Live+ in Singapore.

From trademarks to trade secrets: how the brand professional role is evolving
From trademarks to trade secrets: how the brand professional role is evolving

Industry leaders point to an evolution in the role of the brand professional in a preview of our upcoming Trademark Elite Panels report.

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