Topic: Brand management

Latest content

Mysterious Black Lives Matter trademarks cause headaches for applicants and representatives

Two new trademark applications covering terms related to the Black Lives Matter movement have been filed in the United States.

08 September 2021

Questel completes Novagraaf and PAVIS acquisition: NovumIP integrated behind master brand

IP solutions provider Questel has closed the acquisitions of IP service provider PAVIS and consulting group Novagraaf, deepening its brand offerings.

08 September 2021

Starting afresh: the new face of Ford trademarks

Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job.

07 September 2021

Cartier counterfeits seized; Superdry and Asos face-off; EUIPO and SMEunited team up – news digest

In our latest round-up, we look at more than 5,500 rights holders signing up to the Mercado Libre Brand Protection Programme, McDonald’s seeking a ‘McDuck’ Russian slang trademark registration, and much more.

07 September 2021

adidas moves on from Reebok to focus on core brand

The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker.

03 September 2021

Latvian trademark environment returns to normal following explosion of Michael Gleissner activity

After Latvia’s trademark sector was “transformed” by the activities of Michael Gleissner two years ago, experts reveal how normality is returning – and that up to 900 of the millionaire’s trademark registrations are up for auction.

02 September 2021

Trussardi’s optimistic approach to tightening budgets and “the counterfeiting paradox”

Trussardi general counsel Sara Citterio takes a refreshingly optimistic view of the challenges that her small department faces in the evolving fashion industry.

01 September 2021

Mariah Carey trademark dispute; Mars Wrigley signs deal with Brand Central; Nigeria counterfeits update – news digest

In our latest round-up, we look at China seeking comments on a new judgement standard, the Ayla trademark dispute being revived by the Ninth Circuit, the Costa Rica IP office aligning with CP6, and more.

31 August 2021

Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them

A range of brands are taking advantage of the Brand Indicators for Message Identification standard, combined with trademark validation through validated mark certificates.

30 August 2021

Influencer liability ruling opens door for direct infringement claims, but brands must tread carefully

Social media influencers could become bigger targets for trademark infringement suits under a recent ruling by the California District Court. But brand owners must be careful not to turn loyal followers against them.

30 August 2021

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