Topic: Brand management

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Tracking brands on the stock market

Featured in Special Report 2021 Q3: Managing the brand balance sheet

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success.

30 September 2021

Supply chain disruptions on brand protection: what to do about it

Co-published: Red Points’ Daniel Shapiro explains how brand owners can fight back when infringers try to exploit supply chain gaps to sell fake goods directly to consumers.

29 September 2021

Provenance and heritage in the European Union: why we should preserve products of origin (guest op-ed)

Sebastiano Costalonga, municipal councillor for commerce and manufacturing and industrial activities of the city of Venice, calls on the European Union to ensure that its craft heritage is protected.

27 September 2021 leverages relationship with LVMH to boost its own reputation

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market.

24 September 2021

Amazon bans hundreds of Chinese brands; record-breaking year at UKIPO; Netflix acquires Roald Dahl rights – news digest

In our latest round-up, we look at Japanese companies urged to prepare for litigation in China, the UKIPO rejecting attempts to register footballer names, and much more.

24 September 2021

Dogecoin clean-up operation proves it does not pay to wait

The creators of meme-currency Dogecoin are facing an uphill battle to register their rights and fend off third-party applications, but other inventors can learn a lot from their troubles.

23 September 2021

Brand activity propels Korea up innovation rankings as China edges nearer to top 10

WIPO has published its 2021 Global Innovation Index, with brand-related activity propelling Korea into the top five of its innovation rankings for the first time.

20 September 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.

18 September 2021

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more.

17 September 2021

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers.

16 September 2021

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