Topic: Brand management

Latest content

Sony ‘most hated’ brand; INFORM Consumers Act introduced; AB InBev considers beer sale – news digest

In our latest round-up, we look at the USPTO issuing a final rule on international classification changes, the IACC celebrating the Italian Finance Police general commander, and much more.

08 October 2021

Nigeria’s counterfeiting epidemic: expert outlines what brands can do to fight back

The co-author of a new study into Nigerian counterfeits reveals what international brand owners and IP associations can do to improve the situation.

07 October 2021

Brand valuation: the how, what, when and why

More and more companies are waking up to the fact that success relies on proprietary assets. But how do you know when the time is right to conduct a brand valuation? And what do you do with the final results?

05 October 2021

Why now is the time to engage with brand valuations

The need for trademark professionals to engage with clients on brand value has been an industry discussion point for a number of years. But failure to engage in the immediate term could see the door permanently locked in the future.

02 October 2021

How Netflix builds long-term strategy around popular content and brands

The company purchased the Roald Dahl story catalogue, which it will leverage in streaming but also in its burgeoning video game and consumer businesses.

01 October 2021

Understanding brand value – insider insights from INTA

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process.

30 September 2021

Managing the brand balance sheet: new WTR report takes deep dive into brand value and financial management

WTR’s latest Special Report explores the financial treatment of brands and considers how trademark professionals can carve out a new role when servicing clients.

30 September 2021

Global intangible value rockets – inside the numbers

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Even a global pandemic could not stop the upwards rise of intangible assets, reveals Annie Brown, author of Brand Finance’s Global Intangible Finance Tracker report.

30 September 2021

Onto the balance sheet: the most valuable brand acquisitions since 2000

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal.

30 September 2021

Intangible assets: a manifesto

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Financial reporting standards will always be flawed while there is a dichotomy between recognising the value of acquired intangibles and the fact that no disclosures about internally generated intangibles is required, argues Brand Finance associate Annie Brown.

30 September 2021

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