Topic: Brand management

Latest content

“Only those who adapt will survive” – JT International trademark director on evolution of industry

We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations.

18 October 2021

AB InBev's beyond-beer strategy could transform its brand portfolio

Its staple brands still have an important role to play as the brewer looks to expand into adjacent product areas such as hard seltzer and canned cocktails.

15 October 2021

2021 INTA Annual Meeting capsule keynotes; fountain pen trademark drama; Disney+ to expand into Asia – news digest

In our latest round-up, we look at Montenegro expanding its TMclass participation, KIPO seeing a significant increase in covid marks, and much more.

15 October 2021

Renewed calls for US marketplaces and social media platforms to be added to USTR list, as platforms respond

During the comment period for the 2021 Notorious Markets List, calls have been made for US online marketplaces and social media platforms like Amazon and Facebook to be included.

14 October 2021

Alibaba helps SMEs fight counterfeiters; EA considers FIFA rebrand; secrets of corporate logos – news digest

In our latest round-up, we look at Geek Bar launching anti-counterfeiting measures, Walmart and Netflix creating an exclusive retail hub, and much more.

12 October 2021

Balancing privacy and security when tackling DNS abuse: M3AAWG and APWG make WHOIS recommendations

The  M3AAWG and the APWG have written to ICANN to present a series of recommendations for opening up access to WHOIS data for legitimate purposes.

12 October 2021

Xerox: the company you thought you knew

We go behind the scenes at a transformed Xerox to learn how the company’s trademark strategy is helping it to branch into new markets.

11 October 2021

A “spectacular outcome” for H&M as Dutch Supreme Court rules in decades-long dispute with adidas

The Dutch Supreme Court has rejected an appeal by adidas, ending a decades-long dispute with H&M Hennes & Mauritz over its use of a two-stripe mark.

11 October 2021

Brand protection and security threats: domain management at Red Ventures

An interview with Tegan Dover, information technology procurement manager at Red Ventures, the owner of consumer brands including Lonely Planet, CNET, ZDNet and TV Guide.

11 October 2021

Challenger cosmetics brands poised to thrive online

The beauty industry is in a period of major disruption, but the shift to e-commerce has benefitted DTC brands.

08 October 2021

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