Topic: Brand management

Latest content

Philippines businessman plans Archewell launch in US, vows to block Duke and Duchess of Sussex

A small business owner who last year became embroiled in a trademark dispute with Prince Harry and Meghan Markle has told WTR he plans to launch his Archewell Cosmetics brand in the US.

02 November 2021

Michael Gleissner resumes filing spree; Chevron interview; President Biden announces USPTO director pick; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

31 October 2021

Cleveland Guardians legal spat highlights rebranding risks

This week the Cleveland Guardians roller derby team filed a lawsuit that seeks to prohibit the Cleveland MLB team from using the same name.

30 October 2021

Amazon backs INFORM Act; INTA unveils capsule keynotes; Mattel expands Disney licensing – news digest

In our latest round-up, we look at the UK government launching a consultation on AI and IP, Jessica Simpson regaining control of her self-titled brand, and more.

29 October 2021

Look who’s back: Michael Gleissner in trademark spree after nine-month hiatus

An entity owned by notorious trademark filer Michael Gleissner has filed over 50 applications in the past month, the first such activity since December 2020.

27 October 2021

Chevron licensing strategy rethink: how brand valuation is driving expansion

Growing awareness of the power of Chevron’s biggest brands has led to a rethink in the oil company’s licensing strategy.

25 October 2021

Reverse domain name hijacking: a very public risk, and how to minimise it

How reverse domain name hijacking can amount to a public shaming for complainants and their advisors, and tips to avoid it.

25 October 2021

Nauru opens trademark office; Facebook plans new name; Tencent named China’s most valuable brand – news digest

In our latest round-up, we look at the Brazilian IPO introducing GI stamps, the SUN JAM trademark case being settled in Zimbabwe, and much more.

22 October 2021

Covid and counterfeits: how brand owners are fighting back against pandemic opportunists

In an exclusive guest post, experts at Gowling look at how brand owners have tackled a significant rise in counterfeit goods during the covid-19 pandemic.

21 October 2021

Pressure for US to crack down on counterfeits as study reveals alarming impact of fakes

The Buy Safe America Coalition has published a scathing new study revealing “the devastating impact of the sale of fraudulent goods” on US consumers, businesses and the economy as a whole.

18 October 2021

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