Topic: Brand management

Latest content

Dior’s Travis Scott collection illustrates the potential pitfalls of celebrity collaborations

Dior has found itself in the media spotlight over its upcoming collaboration with Travis Scott, but it will not be the last brand grappling with how to react when a celebrity relationship attracts news headlines for the wrong reasons, notes our latest Saturday opinion.

13 November 2021

Alphabet: the entity that lets Google flourish

Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed.

12 November 2021

Amazon and Weber lawsuit team-up; Tiffany and Supreme collaboration; anti-counterfeiting supporting sustainability – news digest

In our latest round-up, we look at the South African IP office warning of email issues, a major new e-commerce platform launching in Kenya, and much more.

12 November 2021

Squatting evolution in China: why your mid-sized brand could be at risk

A curious case involving US lifestyle range the Pioneer Woman and a lone individual in China serves as a warning that alleged trademark squatters are switching tactics in their attempts to target mid-sized brands.

11 November 2021

Reputation is key: how to protect and monetise image rights

Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value.

11 November 2021

“Enormous momentum” – global spread of plain packaging revealed in new report

A new report delves into health warnings and plain packaging on tobacco products, revealing a significant uptick in brand restrictions over the past couple of years.

10 November 2021

NCAA issues draft constitution, signposting future approach to student name, image and likeness rights

The NCAA Constitution Committee has shared its new draft constitution with NCAA member schools and conferences, with the treatment of student-athlete name, image and likeness rights a central component.

09 November 2021

Maradona trademark dispute; Afghanistan IP office resumes operations; Ghana joins Geneva Act – news digest

In our latest round-up, we look at Chinese buying agent WeGoBuy launching an offer to users of a counterfeits forum, PepsiCo being ordered to cease use of its ‘Rise’ name, and much more.

09 November 2021

EUIPO gears up for API launch; Buy Safe America Coalition calls for action; Fat Brands acquires Fazoli’s – news digest

In our latest round-up, we look at why brands with sonic logos are perceived as 5% more valuable, Coca-Cola gaining full control of BodyArmor, and much more.

05 November 2021

“Disgusting fraud” – USPTO targets Trademark Terminal operator Abtach with scathing show-cause order

In one of the biggest anti-fraud crackdowns in its history, the USPTO has issued a show-cause order to Pakistan-based company Abtach Ltd.

04 November 2021

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