Topic: Brand management

Latest content

Gap is taking no chances in reversing the fortunes of its brand

It has combined new marketing tactics, investment in online retail and A-list celebs to position its brand in front of consumers.

03 December 2021

Crisis management: increasing recalls put strain on consumer products and auto industry

Consumer products and auto brands will have to reassess their crisis management strategy to prevent reputational damage in the face of increased product recalls.

29 November 2021

What Monster would gain from a merger with Constellation Brands

The American alcohol company has a solid brand portfolio, but a licensing deal with AB InBev could hinder use of the Corona name.

26 November 2021

Lord of the Rings crypto domain dispute; NextCar acquires Autonomy brand; IPOPHL enhances IP Depot  – news digest

In our latest round-up, we look at GIview celebrating its first birthday, the acquisition of the Autonomy brand and related IP, the latest law firm appointments, and much more.

26 November 2021

The Final Rule implementing the Trademark Modernisation Act of 2020: what has changed

Last week the USPTO amended its rules of practice in trademark cases to implement provisions of the Trademark Modernisation Act of 2020. This guest analysis explores the changes that trademark professionals should be aware of.

24 November 2021

Unilever sells tea brands for $5 billion; Zeeger Vink elected 2022 INTA president; OBS Project and Streamlabs dispute – news digest

In our latest round-up, we look at Burberry winning $138,000 in attorney fees from Burberry Jesus, a new study revealing $68.9 billion of retail theft, and much more.

23 November 2021

Johnson & Johnson decides bigger is not better

The corporate schism will enable the company to spend more time nurturing and promoting its household brands.

19 November 2021

Enforcement tips from Starbucks; Mastercard recognised for bettering society; judges look to the future – INTA 2021 report

WTR offers more highlights, learnings and observations from the midway point of INTA's 2021 Annual Meeting.

18 November 2021

Cleveland Guardians settlement; Nike postpones Travis Scott collaboration; sugary plain packaging called for – news digest

In our latest round-up, we look at Vans suing Walmart over “poorly made” copycats, Justin Bieber teaming up with Tim Hortons, and much more.

16 November 2021

“The change starts with you” – INTA embraces diversity message in 2021 Annual Meeting opening ceremony

The 2021 INTA Annual Meeting kicked off with an inspiring message to delegates on the importance of diversity, equity and inclusion and becoming a brand steward.

16 November 2021

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