7 Jul
2021

From the WTR archive: how Ford’s brand protection team became a profit centre with 300% ROI

In September 2017 WTR sat down with Angela Chen, former brand protection manager, Asia-Pacific, at Ford. In this leadership role, she positioned the department as a revenue generator and, in the first nine months of 2017, returned five times cost. In this reproduced piece, she told us how.