Technology

Facebook brand value falls, Pringles and Prosecco battle, and Alibaba’s AACA member update: news digest

In our latest roundup, we look at the US and Singapore IP regimes being recognised in a new index, the most visible brand logo online, Netflix accused of trademark dilution by Mossack Fonesca, and much more.

Facebook brand value falls, Pringles and Prosecco battle, and Alibaba’s AACA member update: news digest
17 Oct 2019

The Sky v Skykick opinion: what it could mean for trademark professionals

Advocate General Tanchev has handed down his opinion in the highly anticipated Sky v Skykick case. If the opinion is followed by the CJEU, market experts predict that the enforcement of existing trademark registrations could become riskier, while application strategies would have to be reviewed.

15 Oct 2019

Alibaba commended, PIPCU needs you, RPMs review update: takeaways from Brand Protection Online Europe

WTR held its inaugural Brand Protection Online Europe in London yesterday, which featured speakers from brands including Alibaba, PayPal, Superdry and Tommy Hilfiger. We share a variety of takeaways from the day.

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8 Oct 2019

Associations call for WeChat inclusion on USTR’s Notorious Markets List

Brand and IP associations have used the comment period for the next USTR Notorious Markets List to call for the inclusion of WeChat. It comes at a time of heightened tension between the US government and Chinese tech companies. Read more

7 Oct 2019

Time running out to nominate the world's best corporate trademark professionals

Have your say as part of the nomination process for the WTR Industry Awards 2020 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Read more

6 Oct 2019

TGI Fridays exclusive; new Amazon IP initiative; inside the McDonald’s brand portfolio; counterfeiting hotspots; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

4 Oct 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology. Read more

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3 Oct 2019

Trump’s Nickelback copyright takedown is a reminder that legal teams must prepare for 2020 election

US President Donald Trump had a video removed from Twitter following a report of copyright infringement. We look at why brand misuse could increase significantly during the 2020 US presidential election. Read more

1 Oct 2019

Apple MEMOJI lawsuit, Malaysia joins Madrid System, and TMview adds OAPI: news digest

In our latest round-up, we look at Huawei filing a lawsuit against a rival Chinese mobile maker, POW! Entertainment hitting back over Stan Lee lawsuit, Alt Legal acquiring MarkTend, and much more. Read more

1 Oct 2019

New editions of WTR and Pharmaceutical Trademarks: A Global Guide now available

The Autumn 2019 edition of WTR, revealing the top filers at key registries across Asia, and the eighth edition of Pharmaceutical Trademarks: A Global Guide are now published.  Read more

22 Sep 2019

New safety warning over USPTO rules; Charming Charlie resurrection plans; takeaways from MARQUES; breaking down gender barriers in the IP world; plus much more.

Everything we covered on WTR over the last seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

Analysis

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21 Sep 2019

New Zealand thrives where others have failed – and it is all down to brand

The small island country has boosted its tourism by turning itself into a brand; the jurisdiction is increasingly attractive for multinational brands and it makes its presence known on the world stage. Read more

20 Sep 2019

PREZOIL case: the scope of protection of a mark versus the discretion of the Intellectual Property Office

In a controversial decision, the Ecuadorian Intellectual Property Office has rejected an opposition based on information found on the opponent’s website, instead of relying on the trademark registration certificate issued by the office itself. Read more

20 Sep 2019

“It’s the fear of the unknown”: Microsoft’s Priscilla Gomes on why AI should be embraced by the legal community 

At this week's INTA Trademark Administrators and Practitioners meeting, WTR sat down with Priscilla Gomes, a paralegal in the Windows and games department of Microsoft, to find out whether fears of AI are warranted or misguided by legal professionals. Read more

18 Sep 2019

When it comes to counterfeiting, it is time to talk as well as fight

A new report has revealed that almost two-thirds of consumers expect brands to do more to protect them from exposure to counterfeit goods when shopping online. In our latest opinion column we argue that the findings highlight how important it is that companies do not shy away from talking about counterfeits. Read more

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23 Aug 2019

Expanding around the world: Tencent’s brand is critical to building partnerships with foreign companies

The Chinese company’s portfolio shows that the business is developing fast, and international markets are its next target. Read more

16 Aug 2019

Just Eat and Takeaway.com tie-up to take on Uber Eats as brands seek market dominance

The online food delivery services industry is heating up. Major players are snapping up smaller brands and merging to solidify market presence and expand into new regions, as our exclusive data analysis reveals. Read more

10 Aug 2019

Poland’s economy continues to exhibit remarkable growth, but can local brands keep up?

The former communist state has developed a strong market economy, and local brands have the opportunity to exploit these conditions to gain both domestic and international traction. Read more

13 Jul 2019

Huawei seeks to weather political storm and extend brand success story

The Chinese tech giant has penetrated the global market and withstood international political pressure, so what has made its brand so resilient?   Read more