Technology

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi influencer CEO

How Tesla builds its brand on the allure of Elon Musk
Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest
10 Jul 2020

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest

In our latest round-up, we look at Kazakhstan turning to technology to combat counterfeits, Rangers football club refreshing its brand, a Lady A lawsuit, and much more.

Singapore implements plain packaging; Nike most visible brand; Zoom feeling the heat – news digest
7 Jul 2020

Singapore implements plain packaging; Nike most visible brand; Zoom feeling the heat – news digest

In our latest round-up, we look at Authentic Brands Group picking up another bankrupt apparel brand, Aurify Brands purchasing Le Pain Quotidien, the Philippines IP Office seeking more social media powers, and much more.

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3 Jul 2020

New trademark law in Cyprus; Burger King trolls McDonald’s; INTA looking for tomorrow’s leaders – news digest

In our latest round-up, we look at Uber looking to bolster its food delivery unit, China approving 33 IP centres, the EUIPO unveiling an SME offering, and much more. Read more

3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

29 Jun 2020

Facebook campaign highlights the power of brands, but activism is risky if a short-term endeavour

In our latest opinion column we consider the #StopHateforProfit campaign targeting Facebook and the light that it shines on the role – and expectations – of brands in society. Read more

24 Jun 2020

Brand protection challenges of domain management: 83% of companies at risk of hijacking, report shows

An alarming number of major organisations do not have sufficiently protected domains, says a new report, and such risk has significant brand protection implications. Read more

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9 Jun 2020

Denmark threatens to block Amazon; GoDaddy redacts WHOIS information; durian GI granted – news digest

In our latest edition, we look at Phillip Plein's attempt to use unrest in the United States to end a trademark battle with Ferrari, Netflix and the US Armed Forces in a tussle over Space Force, Victoria Beckham settling a dispute, and much more. Read more

5 Jun 2020

INTA calls for racial equality; ‘.amazon’ added to DNS; Deus Ex Machina trademark dispute – news digest

In our latest round-up, we look at a trademark application for an indigenous people’s name being criticised in Japan, Scratch and Skratch coming to blows, a Ford Mustang seized for alleged infringement, and much more. Read more

4 Jun 2020

Top three tips for a crisis-proof influencer agreement

Covid-19 highlights the key clauses that should be worked into partnership contracts to allow brand owners to maintain control over digital content in the event of an unexpected crisis. Read more

29 May 2020

Robert De Niro’s USPTO petition granted; Verizon prevails in UDRP; Facebook scam exposed – news digest

In our latest round-up, we look at the UFC filing trademark applications for UFSEA following a Last Week Tonight with John Oliver segment,  Trademark Engine’s covid-19 donation, WIPO taking its AI discussion virtual, and much more. Read more

Analysis

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24 Jun 2020

Amazon unveils new Counterfeit Crimes Unit, renews call for governments to do more

Amazon has announced the establishment of a Counterfeit Crimes Unit dedicated to bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its stores to justice. Read more

19 Jun 2020

Amazon seeks to send message in legal collaboration with Maison Valentino

Amazon.com and Maison Valentino have launched a lawsuit against  Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more

Research

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29 May 2020

Stuck in lockdown – it might be time to swipe right? Dating app filing patterns analysed

How popular dating apps have been able to capitalise on lockdowns, strengthening consumer connections and taking the opportunity to reinvent the online dating landscape Read more

8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

8 Apr 2020

Online education spikes in the midst of covid-19, adding fuel to an already high-growth market

Remote learning is one of the few industries being boosted by the ongoing crisis, and it could be a make or break moment for brands in this sector. Read more

Insight

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23 Apr 2020

Protecting electronics and consumables across the globe

As new technology constantly changes how counterfeiters interact with consumers the global nature of the crime has made it especially challenging for brand owners to track distribution channels. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

1 Jul 2017

Technology & Consumer Electronics Team of the Year: Western Digital

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1 Jul 2017

Software & Online Services Team of the Year: Twitter

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