Technology

Uber’s loss of its London license a reminder of the importance of brand reputation: data analysis

Safety is the most critical component of brand building in the ride-hailing app environment, but hinging success on such a volatile factor could be risky

Uber’s loss of its London license a reminder of the importance of brand reputation: data analysis
10 Dec 2019

Geo-blocking or global take-down? Facebook keeps the question alive in Indian dispute

We highlight the implications of a developing dispute in India, where a court recently issued a blocking order directing Facebook, Google, YouTube and Twitter to take down and remove, on a global basis, particular defamatory videos.

10 Dec 2019

Baby Yoda IP protection, wilful counterfeit purchasing, and Fashion Week legal battle intensifies: news digest 

In our latest round-up, we look at a law firm launching a new trademark monitoring tool, some of the brand protection trends to expect in 2020, how Chinese trademark applications are on the rise in Canada, and much more.

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12 Dec 2019

General Court provides guidance on use of mark in form differing in elements which do not alter its distinctive character

In KA Schmersal Holding GmbH & Co KG v EUIPO, the EU General Court has confirmed that there was a likelihood of confusion between the mark TEC.NICUM and the earlier mark TECNIUM for services in Class 42. Read more

6 Dec 2019

Final few days to nominate the industry’s leading lights for recognition in the WTR 300

The nominations window for the WTR Industry Awards 2020 and next edition of WTR 300 closes on Monday, so don't miss out on having your say. Read more

4 Dec 2019

The dominance of Class 9: is it time for a radical overhaul of the Nice Classification system?

A detailed look at how the use of Class 9 continues to dominate at trademark offices across the globe highlights why there needs to be significant changes to the Nice trademark classification system to meet the challenges of the modern world. Read more

3 Dec 2019

WeChat is the world’s fastest growing brand, origin of the Tesla trademark, and cops swoop on fakes: news digest

In our latest round-up, we look at Honeywell launching an anti-counterfeiting app, guidance for small and medium-sized entities on fighting parasitic brands, the EUIPO releasing new image recognition technology, and much more. Read more

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28 Nov 2019

Instagram urged to verify advertisers as counterfeits problem worsens

Social media platforms are suffering a significant uplift in illicit activity from counterfeiters taking advantage of the Black Friday buzz – with Instagram identified as particularly problematic in recent weeks. Read more

28 Nov 2019

The Intel Rule: latest corporate effort to encourage diversity in law firms set to roll out

Intel’s executive vice president and general counsel has officially announced a new rule which – from 2021 – will see the company work with law firms that are “above average in terms of diversity” only. Read more

22 Nov 2019

Nominate now to recognise the trademark industry’s leading lights

There is not long left to nominate the best trademark professionals in the world for recognition at the WTR Industry Awards 2020 and the next edition of WTR 300: The World’s Leading Corporate Trademark Professionals. Read more

19 Nov 2019

Russia and Syria IP cooperation, Alibaba and JD.com spat, and OK BOOMER trademarks: news digest

In our latest news round-up, we look at the Chile IP office urging electronic usage following mailbox damage, a St Andrews trademark dispute heating up, an update on the Bentley case, Ecuador joining DesignView, and much more. Read more

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2 Dec 2019

Research reveals impact of counterfeits on UK economy amid call for increased collaboration

An OECD study has revealed the growing problem of counterfeiting in the UK.  One OECD economist told WTR that, in light of the findings, it is important for rights holders and customs to work more closely together.  Read more

22 Nov 2019

Insurance brands are failing to connect with consumers – and this is a problem

The industry is slowly changing, and those that are adaptable and invest in strengthening their product and brand could see a massive pay-out. Read more

22 Nov 2019

Michael Gleissner versus Apple and Samsung: millionaire defeated in Benelux and UK

Two recent trademark cases in Benelux and the UK have landed significant blows to notorious millionaire Michael Gleissner’s unprecedented trademark activity. According to one expert, they clearly demonstrate that IP offices are “not a playground for vexatious parties”. Read more

21 Nov 2019

Zhihu and IP protection: the brand risks and opportunities on China’s trendy new social media app

Zhihu is a new social media platform making inroads on the Chinese market. With doubts around the IP enforcement capabilities of the platform, WTR takes a closer look at the app with the help of brand protection experts in China. Read more

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8 Nov 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple. Read more

1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

4 Oct 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology. Read more

21 Sep 2019

New Zealand thrives where others have failed – and it is all down to brand

The small island country has boosted its tourism by turning itself into a brand; the jurisdiction is increasingly attractive for multinational brands and it makes its presence known on the world stage. Read more