Survey Research

Exclusive survey reveals IACC member sentiment: broadly positive but concerns linger over transparency

An exclusive survey, conducted in the past fortnight by World Trademark Review, has revealed that members of the International Anticounterfeiting Coalition have a mostly positive opinion about the organisation and its trajectory. But while its programmes were rated highly by survey respondents – especially in regards to training and lobbying efforts – concern was expressed around the organisation’s leadership and a perceived lack of transparency.

21 March 2017

Analysing phish: new study reveals phishers are shifting their sights to new gTLDs and the cloud

A study by cybersecurity firm PhishLabs indicates that the volume of phishing attacks grew by almost one-third last year, with cloud storage brands set to overtake financial services as the top targets. Researchers also found that phishing perpetrators are increasingly turning to new gTLDs to dupe internet users.

20 February 2017

Consumers know counterfeits are unethical but enjoy “thrill of the hunt” when shopping for fakes, study finds

A psychological study into the thought process of Chinese consumers who purchase counterfeit goods has revealed some startling motivations which dictate counterfeit consumption. An author of the study has told World Trademark Review the revelations should call into question the effectiveness of anti-counterfeiting awareness campaigns which focus on moral arguments against buying fakes.

26 January 2017

Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance

New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. However, achieving simplicity remains an uphill battle.

25 January 2017

Study reveals the prevalence of fake luxury goods on Instagram, and the evolving tactics of counterfeiters

New research has found that 20% of Instagram posts about luxury fashion brands featured counterfeit or illicit products. The report calls for a comprehensive international strategy to fight the prevalence of fake goods online, but the usual roadblocks remain, meaning that the status quo will not change any time soon.

09 June 2016

The good, the bad and the stubborn: study highlights challenge posed by attitudes towards fake goods

The EUIPO has released new research into attitudes to piracy and counterfeiting among young consumers. The research, which comes in at 248 pages, contains a wealth of information – but not all of it is easy reading for those tasked with winning over hearts and minds in the fight against counterfeit goods.

07 April 2016

Study suggests that litigation does have payback for brands in the fight against online fakes

New research has suggested that those companies actively engaged in litigation and enforcement against counterfeit sellers are receiving a tangible payback for their efforts.

19 November 2014

Study reveals perception challenge facing trademarks

American companies value trademarks more than other types of intellectual property, according to a major study published last week. While a welcome development for trademark professionals, on closer inspection the statistics reveal a more concerning picture, with the businesses surveyed not rating the importance of trademarks, or other forms of IP, particularly highly at all.

29 February 2012

Exclusive survey reveals state of play for trademarks

A unique survey conducted by WTR's editorial team has pinpointed exactly how the financial crisis is affecting the trademark sector. Slicing through the reports of filing slowdowns and budget cuts, the WTR Global Trademark Survey 2009 reveals the survival tactics that every trademark professional needs to know.

19 May 2009

Survey reveals public misconceptions regarding counterfeiting

A survey commissioned by the Brazil-US Business Council has revealed that the majority of the public has misconceptions regarding the effects of counterfeiting on the economy. People buy counterfeit goods fully aware that they are illicit and mean losses in tax revenues. However, the public also believes that the production of counterfeits creates jobs in poorer countries without hurting the mark owners.

22 July 2005

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