Survey Research

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies.

24 March 2020

A third of companies admit uncertainty over post-Brexit trademark strategy

A new study has revealed that a third of UK and European businesses remain uncertain of what their trademark registration strategy will be after the UK leaves the European Union.

23 January 2020

Trademark operations benchmarking 2019

Featured in Community insights

This year’s Global Trademark Benchmarking Survey provides unique insight into how trademark practice operations are built and managed – uncovering corporate trademark strategies, revealing team budgets and exploring the interplay with internal stakeholders.

01 May 2019

New study finds low IP awareness among students, teachers and scholars in India

Research has found that a significant portion of people studying and teaching at higher educational institutions in India have no awareness of intellectual property rights.

25 September 2018

Trademark operations benchmarking 2018

Featured in Community insights

More than a quarter of corporate trademark teams are predicting budget increases in the next 12 months. However, despite rising levels of work being outsourced to law firm partners, pessimism over the future is growing among private practice professionals.

01 May 2018

In-house counsel seek more support from law firms, exclusive survey reveals

This year’s Global Trademark Benchmarking Survey reveals that in-house trademark counsel are increasingly looking for outside support thanks to a rise in flexible pricing and higher standards of work.

09 April 2018

Majority of suspected online infringers re-register popular domain names, according to new study

A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names – as observed in Denmark – is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.

25 October 2017

Survey reveals few indie game developers seek trademark protection; law firms urged to show door is open

A poll conducted by World Trademark Review at gaming conference EGX Rezzed last week suggests only a small percentage of independent video game developers consider registered trademark protection during the process of releasing a game. While various reasons were stated, one repeatedly brought up was the daunting prospect of approaching a law firm, with a more bespoke approach suggested in a bid to benefit both communities.

06 April 2017

New study reveals young EU citizens buying more counterfeits, becoming less convinced fakes are damaging

A new study into the way EU citizens perceive IP rights has revealed a widespread and growing respect for IP across Europe. However, the figures in relation to young people (aged between 15 and 24) make for less positive reading, highlighting a worrying increase in the intentional purchasing of counterfeit goods and a growing acceptability of fakes.

24 March 2017

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