Survey Research

Domain spend increases as brand protection becomes main driver of registration strategies

A new study reveals that, while domain names are overwhelmingly regarded as an important part of a company’s IP strategy, it is the IT team that is currently taking the lead on domain acquisition and security.

27 January 2021

Tracking fakes: revealing the most popular regions for buyers of counterfeit goods

New research from WTR reveals where people searching for counterfeit goods are residing, uncovering a significant difference between brands.

13 January 2021

Costs and budget cut worries at the fore as research reveals toll of pandemic on IP practice

NovumIP has published its ‘IP industry outlook 2021’ report, which charts the toll of the covid-19 pandemic on IP operations.

12 January 2021

Exclusive data reveals a “strong upswing” in the number of fake products being bought offline

The latest findings of WTR’s exclusive research collaboration project with reveal that consumers are starting to return to physical marketplaces to purchase counterfeit goods.

15 December 2020

Consumers look online for fakes as offline purchases plummet: exclusive survey results

New research reveals that consumers purchasing fake goods, either deliberately or unintentionally, are turning away from physical stores and markets and increasingly looking online. The results highlight how policing strategies should be adapted to current purchasing trends.

05 October 2020

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies.

24 March 2020

A third of companies admit uncertainty over post-Brexit trademark strategy

A new study has revealed that a third of UK and European businesses remain uncertain of what their trademark registration strategy will be after the UK leaves the European Union.

23 January 2020

Dissecting corporate trademark practice

This year’s Global Trademark Benchmarking Survey provides unique insight into how trademark practice operations are built and managed – uncovering corporate trademark strategies, revealing team budgets and exploring the interplay with internal stakeholders.

01 May 2019

New study finds low IP awareness among students, teachers and scholars in India

Research has found that a significant portion of people studying and teaching at higher educational institutions in India have no awareness of intellectual property rights.

25 September 2018

Get unlimited access to all WTR content