Survey Research

Four online shopping trends every CPG brand should know in 2021

Co-published: Drawing on the results of a survey of 2,000 consumers, Red Points’ Daniel Shapiro identifies how and why shoppers purchase fake goods, revealing the practical actions that brand owners can take to fight back.

08 July 2021

One in five consumers would boycott brand after mistaken counterfeit purchase, report finds

A new report on counterfeiting in the beauty and personal care industry reveals some worrying statistics on consumer awareness of fake goods online, highlighting the dangers to both customer safety and brand reputation.

29 June 2021

“Severe marketing restrictions are catastrophic”: study reveals potential damage of marketing restrictions on leading brands

A major new study from Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionery, savoury snacks and sugary drinks industries could result in a $521 billion loss to businesses.

29 June 2021

The trademark workplace has changed and organisations must adapt or risk losing talent

In our latest Saturday opinion column, we explore what the newest WTR expert panel report reveals about the future of the trademark workplace – and why employees may have reached their breaking point.

29 May 2021

Budget and infringement challenges are set to intensify, trademark leaders warn

Senior brand professionals in the corporate and law firm environment are bracing themselves for an uptick in infringement and an increasingly challenging brand protection environment, new data from WTR reveals.

27 May 2021

Investment uncertainty and increasing workloads set to heap pressure on teams: exclusive data

Trademark industry leaders expect workloads to continue their upward trajectory over the coming months, but headcounts remain static and concerns over budgets persist, exclusive research from WTR reveals.

26 May 2021

Doing more with less: the new sustained reality facing corporate trademark professionals

The Long Read: This year’s Global Trademark Benchmarking Survey reveals how stretched budgets at in-house trademark departments have hit law firm relationships – and how the covid-19 pandemic has shaped corporate brand strategies for most IP professionals.

20 May 2021

Trademark operations benchmarking (law firm practice) 2021

Featured in Community insights

For over a decade, WTR has surveyed its readership for the Global Trademark Benchmarking Survey, which aims to identify how practice, strategies and threats are evolving. This year’s law firm results reveal the impact of the pandemic on trademark operations and which aspects have changed forever.

13 May 2021

Study reveals escalating email and brand impersonation attacks, highlights training and awareness gaps

New survey-based research from email security and cyber resilience company Mimecast has revealed the escalating nature of email, phishing and brand impersonation attacks during the covid-19 pandemic.

22 April 2021

New data reveals tactics and trade routes taken by counterfeiters using maritime containers

New research has revealed that more than half of the total value of counterfeit goods seized around the world are shipped by sea.

24 February 2021

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