Survey Research

Is your firm doing enough to promote diversity and inclusion?

WTR wants to know what more can be done to support D&I in the trademark workplace and wider community.

28 September 2022

Younger generation lacks IP awareness: call made for more government programmes and education

Young people know about IP, but are not confident about their knowledge and may consciously infringe on the rights of others.

27 April 2022

Major brands are unwittingly funding IP-infringing sites, EUIPO report warns

An increasing number of major brands are unwittingly funding IP-infringing websites through misplaced advertising, a new EUIPO report warns.

02 March 2022

Toxic workplaces, discrimination and barriers to progression: report warns of young lawyer exodus amid growing concerns

A new report from the IBA has revealed that a significant number of young lawyers are set to leave their current job, or the industry itself, in the next five years.

31 January 2022

Microsoft CEO tops guardianship index but female leadership hits new low

Microsoft CEO Satya Nadella has been crowned the leader of this year’s Brand Guardianship Index. But as tech brands dominate the rankings, female representation drops to a woeful 5%.

27 January 2022

Apple retains most-valuable brand crown as tech boom continues and TikTok soars

Apple remains the most valuable brand in the world, with record valuation at more than $355 billion, according to the latest Brand Finance Global 500.

26 January 2022

WeChat named world’s strongest brand for second year running

Media companies dominate this year’s strongest brands as WeChat retains its leadership – but competition is narrowing.

26 January 2022

Consumer trust hits new low; businesses must do more

Businesses hold the key to restoring trust in society, but they are not doing enough, according to this year’s global Edelman survey.

19 January 2022

Why internal championing efforts have never been more important for brand professionals

We reflect on the findings of the latest WTR Trademark Elite Expert Panel report and the internal pressures making brand creation and enforcement work more challenging in our latest opinion column.

04 December 2021

Senior industry figures expect positive trademark environment but difficulties lie ahead

A deep-dive analysis of a year of the WTR Trademark Elite Expert Panel Report data reveals that senior industry leaders are increasingly positive about the regulatory and legislative environment for brands.

01 December 2021

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