WTR Special Report Q3 2023: Safeguarding style: an examination of brand protection in the fashion and luxury industry
The global fashion and luxury industry is undergoing an unprecedented transformation marked by rapidly evolving consumer preferences, technological advancements and a borderless digital landscape. This report delves into the multifaceted landscape of brand protection, exploring the filing strategies, anti-counterfeiting technologies and international collaborations that are essential to navigate this changing terrain.
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