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Sector: Vehicles & Transport

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

First sale defence bars trademark infringement where trademarked component is adequately disclosed

In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.

WTR Industry Awards winners revealed as brand leaders convene in Washington DC

In-house excellence has been celebrated at Washington DC’s Planet Word Museum, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.

Latest content

Reaction to Peloton genericism lawsuit; counterfeits seized in Louisville; Daimler trademark issue – news digest

In our latest round-up, we look at ACG lobbying for increased UK consumers protection against counterfeits, Dr. Martens teaming up with the owner of Hello Kitty again, and much more.

23 February 2021

WTR Brand Elite analysis: January 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

17 February 2021

WTR Brand Elite analysis: December 2020

Featured in Stock market performance

The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100.

02 February 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third.

26 January 2021

Renault disappears and Aston Martin returns: brand lessons from two teams in the 2021 F1 season

As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion.

14 January 2021

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more.

12 January 2021

Bentley Motors’ appeal fails to find traction

The Court of Appeal of England and Wales has confirmed that luxury car manufacturer Bentley Motors previously infringed three trademarks owned by family-run fashion company Bentley Clothing.

06 January 2021

Courtroom prowess proves resilience of award-winning Jaguar Land Rover brand

Jaguar Land Rover’s recent prosecution successes send a clear message on how seriously the company considers its IP protection – earning the group tasked with such efforts the WTR Europe, Middle East and Africa Team of the Year Award.

30 December 2020

Team spirit – the fuel driving Daimler IP to success

Lita Silje Schmitz, head of global IP enforcement at Daimler IP, reveals how the group’s extremely collaborative set-up is its strongest weapon in the fight against fakes – earning it the 2020 WTR Industry Award for Vehicles and Transport Team of the Year.

29 December 2020

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