Use it or lose it: inside EHang’s brand protection strategy
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.
In-house excellence has been celebrated at Washington DC’s Planet Word Museum, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.
In our latest round-up, we look at ACG lobbying for increased UK consumers protection against counterfeits, Dr. Martens teaming up with the owner of Hello Kitty again, and much more.
23 February 2021
The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.
17 February 2021
The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100.
02 February 2021
Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.
26 January 2021
WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third.
26 January 2021
As Renault F1 and Racing Point rebrand to Alpine F1 and Aston Martin respectively, WTR asks brand experts whether these are savvy moves or will cause consumer confusion.
14 January 2021
In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more.
12 January 2021
The Court of Appeal of England and Wales has confirmed that luxury car manufacturer Bentley Motors previously infringed three trademarks owned by family-run fashion company Bentley Clothing.
06 January 2021
Jaguar Land Rover’s recent prosecution successes send a clear message on how seriously the company considers its IP protection – earning the group tasked with such efforts the WTR Europe, Middle East and Africa Team of the Year Award.
30 December 2020
Lita Silje Schmitz, head of global IP enforcement at Daimler IP, reveals how the group’s extremely collaborative set-up is its strongest weapon in the fight against fakes – earning it the 2020 WTR Industry Award for Vehicles and Transport Team of the Year.
29 December 2020
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