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Sector: Vehicles & Transport

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

First sale defence bars trademark infringement where trademarked component is adequately disclosed

In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.

WTR Industry Awards winners revealed as brand leaders convene in Washington DC

In-house excellence has been celebrated at Washington DC’s Planet Word Museum, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.

Latest content

Top 50 trademark applicants: China 2020

Featured in Prosecution

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited.

07 July 2021

The China Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

07 July 2021

Top 50 trademark applicants: Europe 2020

Featured in Prosecution

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902.

07 July 2021

The US Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Top 50 trademark applicants: United States 2020

Featured in Prosecution

07 July 2021

The Europe Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902.

07 July 2021

General Court provides guidance on bad faith in RIVIERA AIRPORTS case

The General Court has confirmed that the applications to register the marks RIVIERA AIRPORT/RIVIERA AIRPORTS had not been filed in bad faith, focusing, among other things, on the coherent business strategy displayed by the owner of the marks.

05 July 2021

Top filers, unprecedented applications and a transformed landscape: a year in the life of the EUIPO

Featured in EUIPO Filing Elite 2021

Worrying drops in filing levels followed by record highs have made for an eventful year at the EUIPO. WTR’s Trevor Little considers how these and other events are affecting the IP ecosystem and could affect the future of the register itself.

01 July 2021

WTR Brand Elite analysis: May 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

28 June 2021

General Court annuls EUIPO decision in HISPANO SUIZA case

The General Court found that the EUIPO was wrong to rule out, as a matter of principle, the relevance of the ‘market practice’ criterion in its examination of the similarity of the goods.

16 June 2021

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