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Sector: Vehicles & Transport

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

First sale defence bars trademark infringement where trademarked component is adequately disclosed

In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.

WTR Industry Awards winners revealed as brand leaders convene in Washington DC

In-house excellence has been celebrated at Washington DC’s Planet Word Museum, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.

Latest content

Delta Airlines’ delta variant dilemma; Amazon launches IP Accelerator in Singapore; EUIPO e-sports webinar– news digest

In our latest round-up, we look at Walmart announcing a new initiative to help brand advertising, a Ferrero Rocher counterfeiter being found guilty of infringement despite handling authentic goods, and much more.

27 August 2021

Owner of MI and MI-8 marks successfully invalidates MI-8MCƂ for helicopters

A company established by Russian Helicopters Holding Company - the only Russian helicopter designer and manufacturer, which produces the famous Mi helicopters - has prevailed in invalidity proceedings against the international trademark MI-8MCƂ.

12 August 2021

WTR Brand Elite analysis: July 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

11 August 2021

Enhanced version of 2021 WTR 300 now available

WTR is pleased to unveil the enhanced version of this year’s WTR 300: The World’s Leading Corporate Trademark Professionals. New features include in-depth profiles highlighting the roles and achievements of these industry experts.

09 August 2021

Chevron unsuccessful in red canopy fascia case

This decision of the Federal Court of Australia highlights that, if the colour of a building is central to a brand, then it should be expressly dealt with in any licence agreement, separate from other branding components.

28 July 2021

Headlines suggest Toyota is shying away from Olympics, but reality is very different

In this week’s opinion column, we reflect on the news that Toyota is scaling back its promotional activity around the Tokyo 2020 Olympics.

24 July 2021

Is Pirelli’s ‘tyre groove’ trademark valid?

The Court of Justice of the European Union has issued its decision in the decade-long dispute between Italian tyre manufacturer Pirelli Tyre SpA and Japanese company The Yokohama Rubber Co Ltd.

23 July 2021

Puma settles ‘Roar’ logo dispute; UKIPO warns about priority filings; ECTA creates SME task force – news digest

In our latest round-up, we look at Philadelphia customs officials seizing counterfeit auto parts, a US Senator introducing a resolution commemorating increased anti-counterfeiting efforts, and much more.

23 July 2021

WTR Brand Elite analysis: June 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

13 July 2021

Latest WTR report identifies top portfolio builders and presents thought leadership from in-house leaders

Titled “Inside in-house operations: how to build world-class trademark functions and portfolios”, the report takes a deep dive into portfolio, brand and in-house team management.

07 July 2021

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