Use it or lose it: inside EHang’s brand protection strategy
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.
In this dispute over the use of ‘Bluetooth’ marks in cars containing Bluetooth-equipped head units, the Ninth Circuit held that the first sale doctrine applies when a trademarked product is incorporated into a new product.
In-house excellence has been celebrated at Washington DC’s Planet Word Museum, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.
This judgment of the Court of Justice of the European Union is welcome in that it rejects the additional criteria that the German courts had tried to impose on design protection for parts of products.
12 November 2021
This decision of Taiwan’s IP Court demonstrates what type of evidence is required to prove trademark use when the mark at issue is used on a website that does not have a ‘.tw’ top-level domain.
09 November 2021
In these opposition proceedings between Škoda Auto and Škoda Investment, the General Court found that the partial annulment of the Opposition Division’s decision was correct in view of the scope of the opposition set out by Škoda Investment.
25 October 2021
This landmark ruling of the Commercial Court in Belgrade should provide rights holders with a useful tool in their fight against fake auto parts.
20 October 2021
In our latest round-up, we look at how digital stamps help tackle fakes in Tanzania, brands warning of marketing activism, and much more.
19 October 2021
In these invalidity proceedings between rival tyre manufacturers, the General Court agreed with the EUIPO that it was “practically impossible” that Univers Agro intended to honestly use the mark AGATE in the course of trade.
15 October 2021
The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.
23 September 2021
In our latest round-up, we look at how verification sticker labels are reducing counterfeit seed cases in Kenya, Nodwin Gaming acquiring an IP portfolio, and much more.
21 September 2021
Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin.
08 September 2021
Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job.
07 September 2021
Get unlimited access to all WTR content