Sector: Technology

Latest content

Proof Authentication CEO expands on “Holy Grail technology” and how consumer demands will shape market

WTR sits down with Dan McKinnon, CEO of Proof Authentication Corporation, to get the inside track on the technology that he characterises as the authentication “Holy Grail”.

28 June 2021

How to drive purpose and profit through strategic brand licensing – exclusive best practice insights

Ciarán Coyle of New York brand extension agency LMCA explores the trends and structures driving best practice in a contemporary brand licensing programme – as well as the demands made on brands by today’s consumers and why authenticity is key.

24 June 2021

Lego on social media enforcement; collaborating to fight fakes; sustainable disposal of counterfeits: takeaways from the International IP Enforcement Summit

We present a range of strategic takeaways from this week's International IP Enforcement Summit.

23 June 2021

Five core technologies every IP practice can rely on

A rundown of the core technologies keeping the IP practices of WTR’s Global Leaders operating at full pace.

23 June 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work.

18 June 2021

South Korea reports record trademark applications; Selfridges for sale; Right Guard under new ownership – news digest

In our latest round-up, we look at OpSec Security introducing a new integrated authentication label, the Portuguese IP office launching an anti-counterfeiting site for kids, and much more.

15 June 2021

Crocs calls out Skechers; LegalZoom gears up for initial public offering; SurveyMonkey rebrands as Momentive – news digest

In our latest round-up, we look at INTA updating its anti-counterfeiting best practices, the American Apparel & Footwear Association joining a campaign against illegal trade, Amazon and HanesBrands teaming up, and much more.

11 June 2021

Tesla overtakes Apple in trademark furore; Madrid Protocol passed in Jamaica; GOOD YEAR well known in India – news digest

In our latest round-up, we look at the explosive increase in trademark applications in Chile, the appointment of a new president at the Licensing Executives Society International, and much more.

04 June 2021

Beyond speculation: how creators and businesses are strengthening their intellectual property through NFTs and blockchain

After a series of high-profile sales, Novagraaf IP counsel and head of online brand protection Anca Draganescu-Pinawin explains how the non-fungible token (NFT) market benefits artists and creators when it comes to issues of ownership and intellectual property.

04 June 2021

Emerging threats and trends in online brand protection; share your insights

WTR is asking readers to share their experience of the online brand protection environment in the past 12 months, in an effort to identify how practice is evolving in response to emerging threats.

02 June 2021

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