Sector: Technology

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The data is in – the metaverse is here to stay

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

One could be forgiven for envisioning the brand implications of Web 3.0 as an obstacle on the distant horizon, however, the reality is that these threats may be just around the corner. As exclusive WTR data – as well as other recent research from respected providers – reveals, the brand protection opportunities and challenges are close at hand, and strategies should be put in place to prepare before it is too late

27 September 2022

The rise of the metaverse: what it means for brand owners

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Taylor Wessing’s Christian Tenkhoff and Sylvia Burgess-Tate delve into the metaverse and virtual reality to see what brands have been doing, what the online world could look like by 2027, how it could affect trademark law and what rights holders can do to prepare

27 September 2022

The evolution of social media: a brand protection perspective

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Francesca Witzburg of Loza & Loza explores how the digital environment is changing in the light of Web 3.0 and what rights holders must do to prepare

27 September 2022

NFTs and the metaverse: game changers or passing fad?

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

WTR’s panel of industry experts share their views on emerging Web 3.0 technologies and on the brand-protection environment

27 September 2022

The imitation game: the impact of AI on trademark law and practice

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

HGF attorneys Lee Curtis and Rachel Platts reveal some of the game-changing ways that AI is shaping the trademark space and predict innovations that may occur over the next five years

27 September 2022

Innovation and trademarks: how new technology is fuelling a surge in filings

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Futurologists often pinpoint the metaverse and crypto as the next big things in tech – Clarivate’s Robert Reading digs into the data to reveal the US trademark filing trends of past innovations and what that could mean for application numbers in the next five years

27 September 2022

The IP office of 2027: how the UKIPO is laying an innovative groundwork for the future

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

As WTR has reported on extensively, national and multinational IP offices vary wildly when it comes to the non-core tools and services they offer their customers. With technology developing at a faster rate than ever before, IP offices could look very different in five years’ time – with new and improved services that could be shaped by innovations such as AI, blockchain and the metaverse. Andy Bartlett of the UKIPO, shares how the agency is adapting to cutting-edge technology in its efforts to improve services for trademark users

27 September 2022

The IP service provider of 2027: roundtable discussion

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

27 September 2022

NFT marketplaces: a brand protection perspective

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

NFTs represent a potential threat – and great opportunity – for brand owners. IP attorney and crypto expert Charlotte Wilding explains how trademark practitioners can wield this double-edged sword to best protect their clients’ brands

27 September 2022

Ukraine IPO releases annual report; Crocs settles Walmart suit; Google sued over Vizier brand name – news digest

In our latest round-up, we look at Egypt launching a national IP strategy, the IP Office of New Zealand updating its trademark practice guidelines, and much more.

23 September 2022

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