Sector: Technology

Latest content

Defeat for Apple as Borgarting Appellate Court confirms cancellation of SHERLOCK mark

This decision of the Borgarting Appellate Court illustrates that not every type of commercial use will be sufficient to meet the use requirement in Norway.

09 November 2020

SMART:)THINGS: a smile does not wipe away descriptiveness

The EU General Court has confirmed that the emoticon ‘:)’ was devoid of any distinctive character and, therefore, could not divert the relevant public’s attention from the descriptive message conveyed by the word elements ‘smart’ and ‘things’.

05 November 2020

Burger King promotes McDonald’s; UKIPO seeks AI opinions; PS5 faceplate dispute – news digest

In our latest round-up, we look at a musician submitting an opposition to a L’Oreal trademark application, takedown requests linked to the Isle of Man TT being revealed, the USPTO updating its examination guide, and much more.

03 November 2020

Sony resolves PS5 trademark fight; Tiffany and LVMH end legal dispute; TPAC new member – news digest

In our latest round-up, we look at a ‘Why Brands Matter’ campaign launching, research revealing the brand risk of data breaches, Authentic Vision planning an expansion, and much more.

30 October 2020

Board of Appeal confirms refusal of IT365 as being descriptive

The Board of Appeal has agreed with the Estonian Patent Office that the combination of the term ‘IT’ and the number 365 would be perceived as referring to IT services which are provided throughout the year.

29 October 2020

Innovation at the Korean Intellectual Property Office: spotlight on cutting-edge tools and services

In an exclusive guest post, the new commissioner of the Korean Intellectual Property Office, Kim Yong-Rae, reveals the agency’s innovative non-core tools and services for trademark users – and those planned for the future.

26 October 2020

WTR Brand Elite analysis: September 2020

Featured in Stock market performance

The WTR Brand Elite indices registered a two-point drop in the month ending 30 September 2020, driven largely by a significant share price drop among computing and software brands.

26 October 2020

Still time to nominate for the 2021 WTR Industry Awards and WTR 300 projects

There is still time to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300.

26 October 2020

Intangible value of top 10 companies rebounds after covid-19 crash, with Apple leading the way

Brand Finance has released its latest Global Intangible Finance Tracker report, with Apple, Amazon and Saudi Aramco overtaking last year’s leader, Microsoft, on the list of companies boasting the highest level of intangible value.

22 October 2020

Tokopedia emerges as primary battlefield in war against counterfeit goods

Indonesian marketplace Tokopedia is being criticised for a lack of engagement with rights holders and inconsistent action on counterfeit goods, so brand owners are urged to push for stronger anti-counterfeiting measures.

21 October 2020

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