Sector: Technology

Latest content

Taylor Swift takes on Evermore Park; Pakistan joins Madrid System; LVMH buys Jay-Z brand – news digest

In our latest round-up, we look at Danone expanding its brand portfolio, USPTO seeking public feedback on the Trademark Modernisation Act, and much more.

26 February 2021

General Court rejects late amendment of list of goods

This decision of the General Court highlights that, if an applicant wishes to overcome a distinctiveness issue by amending the list of goods/services, this should be done at the first instance.

26 February 2021

No more bites at the Apple: intervening junior user can force you to get your head out of the cloud(s)

In a longstanding dispute between by RXD Media LLC and Apple Inc over rights to use the IPAD mark, the US Court of Appeals for the Fourth Circuit has considered how the success of a mark’s intervening junior user - here, Apple - can affect a senior user.

22 February 2021

WTR Brand Elite analysis: January 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

17 February 2021

Amazon counterfeit lawsuit blitz; Apple and Prepear settle dispute; Bumble valued at $8.2 billion – news digest

In our latest round-up, we look at PepsiCo deciding on the Aunt Jemima rebrand, Washington Football Team selecting its rebrand agency partner, a USPTO public roundtable being announced, and much more.

12 February 2021

Clubhouse spat as $1 billion social network labelled a “bully” over app takedowns

The owner of the registered trademark CLUBHOUSE has accused the rapidly-growing social network app Clubhouse – which has garnered fans including Elon Musk – of spuriously seeking the removal of his app from marketplaces.

09 February 2021

WTR Brand Elite analysis: December 2020

Featured in Stock market performance

The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100.

02 February 2021

Brands attracting attention of WallStreetBets; Beyond Meat and PepsiCo tie-up; CNIPA trademark growth – news digest

In our latest round-up, we look at Huawei in early-stage talks to sell its premium smartphone brands, the IP Office of the Philippines (IPOPHL) experiencing its first ever drop in IP demand, and much more.

29 January 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third.

26 January 2021

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