Sector: Technology

Latest content

Microsoft soars as tech brands continue upwards march in latest WTR Brand Elite results

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

22 November 2021

Amazon backs INFORM Act; INTA unveils capsule keynotes; Mattel expands Disney licensing – news digest

In our latest round-up, we look at the UK government launching a consultation on AI and IP, Jessica Simpson regaining control of her self-titled brand, and more.

29 October 2021

General Court confirms that BLOCKCHAIN ISLAND lacks distinctive character

The General Court found that the relevant public would perceive the mark as a promotional reference to the status of an island as a hub for blockchain technology.

28 October 2021

Apple loses Huawei legal battle; Trump’s trademark spree; Gucci counterfeits seized – news digest

In our latest round-up, we look at CPA Global announcing that it will go by Clarivate, how e-commerce is used to peddle fake goods, and much more.

26 October 2021

Xerox: the company you thought you knew

We go behind the scenes at a transformed Xerox to learn how the company’s trademark strategy is helping it to branch into new markets.

11 October 2021

Online marketplaces in India that should be on counterfeit enforcement radars – part two

Continuing our focus on online marketplaces in India that brand owners should monitor, local experts also reveal common enforcement mistakes and how they can be overcome.

07 October 2021

Online marketplaces in India that should be on counterfeit enforcement radars – part one

In the latest instalment identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to India.

06 October 2021

Amazon reaches settlement with influencers, will donate payments to INTA

Amazon has reached a settlement with two influencers it accused of using TikTok, Instagram and Facebook to promote and facilitate the sale of counterfeit goods on its platform.

30 September 2021

The rise of green trademarks: EUIPO reveals how global sustainability drive has transformed register

Groundbreaking new research from the EUIPO has identified how growing interest in sustainability is shaping the trademark portfolios of companies of all sizes.

29 September 2021

Supply chain disruptions on brand protection: what to do about it

Co-published: Red Points’ Daniel Shapiro explains how brand owners can fight back when infringers try to exploit supply chain gaps to sell fake goods directly to consumers.

29 September 2021

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