Sector: Technology

Latest content

What KIPO’s new examination guidelines mean for virtual goods

Examination revisions in South Korea could have a significant impact on how brand owners approach trademark applications, especially in relation to digital products.

08 August 2022

A customer-centric focus: the core of Amazon.com’s brand protection strategy

Amazon.com’s customer-centric approach earns the IP department the title of 2022 WTR Software and Online Services Team of the Year.

04 August 2022

Aligning with the business: an inside look at Meta’s rebrand strategy

Meta's associate general counsel Scott Minden reveals the ingredients for a successful rebrand following the trademark department being named WTR's Technology and Consumer Electronics Team of the Year.

04 August 2022

Maradona enters the metaverse: a lesson for brands seeking a fresh start

After a rocky start to the year, the Maradona brand is seeking new opportunities in the NFT space – with advice for brands considering the same.

01 August 2022

“Different from other firms”: AB InBev in-house counsel departs to found Stobbs Netherlands

In an interview with WTR, Pieter van den Bulck shares his excitement at the “daring move” to jump to an outside counsel role.

22 July 2022

How HDMI LA approaches brand protection, and boosts revenues through its efforts

In an exclusive interview with WTR, leaders from HDMI LA's licensing and trademark teams explain the secrets behind their success.

21 July 2022

Industry leaders divided on ability of current laws to protect brands in metaverse

Exclusive data finds trademark experts are split down the middle on whether the existing IP system is positioned to protect IP rights in the metaverse.

20 July 2022

“A new company with an iconic brand”: the rebirth of Polaroid

Polaroid is conducting the ultimate brand clean-up operation. We sit down with the company’s global IP counsel to find out more.

19 July 2022

WTR Brand Elite analysis: June 2022

Featured in Stock market performance

A rocky month in the stock markets saw the WTR Brand Elite drop eight points through June. The index is now at its lowest value since November 2020.

18 July 2022

Notable trends in trademark litigation and enforcement in China: takeaways from QBPC’s top 10 cases lists

QBPC’s selected cases highlight new methods of calculating damages and compensation, the use of big data, and increased cooperation between authorities and businesses.

13 July 2022

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