Sector: Pharmaceuticals

Latest content

The race for a covid-19 vaccine: a brand opportunity and risk for the entire pharmaceutical sector

The big news from Pfizer on its covid-19 vaccine candidate has brought optimism to many this week. In our latest opinion column we consider the brand dimensions of this breakthrough – for Pfizer and the wider pharmaceutical industry.

11 November 2020

Four new states legalise recreational cannabis: what it means for brands

US election changes to cannabis and hard drug laws alter the legal landscape, but questions remain as to how they open up the trademark market.

05 November 2020

Still time to nominate for the 2021 WTR Industry Awards and WTR 300 projects

There is still time to nominate corporate trademark professionals for recognition at the WTR Industry Awards 2021 and in the next edition of WTR 300.

26 October 2020

Fighting counterfeits during a pandemic, monetising brands and picking external counsel – takeaways from the second week of WTR Connect

The highlights from the second week of WTR Connect include insight into the record-breaking filing levels in key Asia-Pacific jurisdictions, how Microsoft’s tech philosophy spurs the trademark department and strategies to bring down enforcement costs.

16 October 2020

New mandatory precedent concerning the assessment of evidence in non-use cancellation actions

The Administrative Court of Appeals of the Peruvian Trademark Office has held that the same evidence cannot be used to prove the use of two or more trademarks which contain a common element but have been registered separately.

15 October 2020

Dispelling counterfeit myths, prioritising budgets, navigating political conflicts – WTR Connect week one takeaways

We present highlights and learnings from the first week of WTR Connect, including how to prioritise enforcement budgets, fight fakes on Weixin and navigate brands through turbulent political times.

09 October 2020

Fake NHS anti-mask app; USPTO releases AI report; Eskimo Pie new name – news digest

In our latest round-up, we look at US Customs seizing thousands of counterfeit face masks, a new method to detect fake whisky, Aon breaking new IP financing ground, and much more.

09 October 2020

WTR Industry Awards 2020 winners revealed as corporate excellence celebrated

The winners of the WTR Industry Awards 2020 have been announced in a series of online ceremonies, with winners including the trademark teams from 3M,, Entertainment One, Tommy Hilfiger and Unilever.

05 October 2020

Alibaba to unveil new SME Advisory Committee focused on IP protection and enforcement

Later today the Alibaba Anti-Counterfeiting Alliance is to officially unveil an industry-led IP advisory committee dedicated to small and medium-sized enterprises.

28 September 2020

Computing and software companies driving positive growth in latest WTR Brand Elite results

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

24 September 2020

Get unlimited access to all WTR content