Sector: Pharmaceuticals

Latest content

Fighting counterfeits during a pandemic, monetising brands and picking external counsel – takeaways from the second week of WTR Connect

The highlights from the second week of WTR Connect include insight into the record-breaking filing levels in key Asia-Pacific jurisdictions, how Microsoft’s tech philosophy spurs the trademark department and strategies to bring down enforcement costs.

16 October 2020

New mandatory precedent concerning the assessment of evidence in non-use cancellation actions

The Administrative Court of Appeals of the Peruvian Trademark Office has held that the same evidence cannot be used to prove the use of two or more trademarks which contain a common element but have been registered separately.

15 October 2020

Dispelling counterfeit myths, prioritising budgets, navigating political conflicts – WTR Connect week one takeaways

We present highlights and learnings from the first week of WTR Connect, including how to prioritise enforcement budgets, fight fakes on Weixin and navigate brands through turbulent political times.

09 October 2020

Fake NHS anti-mask app; USPTO releases AI report; Eskimo Pie new name – news digest

In our latest round-up, we look at US Customs seizing thousands of counterfeit face masks, a new method to detect fake whisky, Aon breaking new IP financing ground, and much more.

09 October 2020

WTR Industry Awards 2020 winners revealed as corporate excellence celebrated

The winners of the WTR Industry Awards 2020 have been announced in a series of online ceremonies, with winners including the trademark teams from 3M,, Entertainment One, Tommy Hilfiger and Unilever.

05 October 2020

Alibaba to unveil new SME Advisory Committee focused on IP protection and enforcement

Later today the Alibaba Anti-Counterfeiting Alliance is to officially unveil an industry-led IP advisory committee dedicated to small and medium-sized enterprises.

28 September 2020

WTR Brand Elite analysis: August 2020

Featured in Stock market performance

Companies that invest in their brands and are supported by leading trademark teams have maintained their positive momentum in the latest WTR Brand Elite, registering their sixth month of stock value growth.

24 September 2020

WTR needs your help to identify the leading in-house trademark teams and individuals 

The nominations window for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals is currently open. Act now to ensure that the important work undertaken by corporate trademark professionals receives the recognition that it deserves.

21 September 2020

Thomas Cook brand relaunched; ‘rip off’ Teddy Fresh clash; Lady A legal fight continues – news digest

In our latest round-up, we look at industry groups teaming up to fight pirates, a call for fake pharmaceutical stories, IP Australia announcing a new indigenous knowledge initiative, and much more.

18 September 2020

No success for Glaxo in protecting purple colour mark

The threshold to demonstrate acquired distinctiveness is extremely high for colour marks; compounded by the many pitfalls intrinsic in survey evidence, meeting such threshold now seems near impossible in practice, even for the most well-known brands.

17 September 2020

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